BLIMPIE(R) Celebrates 42 Years of America's Great Taste in Music and Sandwiches

BLIMPIE(R) Celebrates 42 Years of America's Great Taste in Music and Sandwiches

Vote Online at BLIMPIE.com for Favorite Song of Past 42 Years

ATLANTA, April 4 /PRNewswire/ -- Think back ... its 1964 and "I Want to Hold Your Hand" by The Beatles tops the music charts. Fast-forward 15 years, everyone's humming "M-m-m-my Sharona." In more than four decades, taste in music has changed and to celebrate its 42nd birthday, BLIMPIE(R) is searching for America's favorite song from the past 42 years.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050323/CLW002LOGO)

Consumers can visit www.blimpie.com through April 30, 2006, to vote online for their favorite #1 song from the past 42 years. The three most popular "Hot Classic" songs will be shown in real-time. Visitors can vote for their favorite classic song and create delicious memories by experiencing the newest BLIMPIE 'Hot Classic' sandwiches.

The Hot Classics line-up features traditional BLIMPIE hot sub favorites with a contemporary 'twist' - Meatball Parmigiana, Peppercorn Steak and Grilled Chicken Marinara. All three of these sandwiches are formulated to contain zero grams of trans fat and can be ordered on the new whole grain wheat bread, or any of the other fresh-baked artisan breads offered by BLIMPIE.

Those who visit the website to vote also will have an opportunity to join the BLIMPIE Important Person (B.I.P.) Club. One lucky new B.I.P. registrant will be selected at random to win a year's supply of BLIMPIE sandwiches. In addition, a free BLIMPIE will be awarded to 42 second prize winners. Other club membership benefits include special offers exclusively available on the B.I.P. Club website.

About BLIMPIE: BLIMPIE serves fresh, contemporary, deli-style sandwiches, soups and salads with Real. Fresh. Taste.(TM) Founded in 1964, the BLIMPIE brand has grown to nearly 1,600 franchised restaurants across the U.S. and the company is actively seeking new franchisees for available territories. BLIMPIE was acquired by the Kahala Corp. in January 2006. For more information about BLIMPIE, visit www.blimpie.com.

About Kahala: With more than $600 million in system-wide sales and approximately 3,000 locations of its brands, Kahala Corp currently owns and franchises 10 quick-service restaurant concepts: BLIMPIE, TacoTime, The Great Steak & Potato Co., Ranch One, Surf City Squeeze, Johnnie's NY Pizzeria, Wafflo, Frullati Cafe & Bakery, Rollerz, and Samurai Sam's Teriyaki Grill. To learn more about Kahala Corp and its 10 restaurant concepts, please visit the company Web site at www.kahalacorp.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050323/CLW002LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: BLIMPIE

CONTACT: Jennifer Seymour, +1-404-266-7558, or
jseymour@webershandwick.com, for BLIMPIE

Web site: http://www.blimpie.com/
http://www.kahalacorp.com/

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