MobiTV Selects Windows Media to Power New WiFi Hot Spot and Broadband Television Service

MobiTV Selects Windows Media to Power New WiFi Hot Spot and Broadband Television Service

MobiTV Also Announces Upcoming Support for Windows Mobile-Powered Phones and Devices

CTIA, LAS VEGAS, April 4 /PRNewswire/ -- MobiTV, Inc., the global leader in television and digital radio services for cellular, WiFi and broadband-enabled devices, today announced collaboration with Microsoft to bring the world-class MobiTV(R) service and user experience to Windows Mobile-powered phones and devices, as well as Windows XP-based PCs and laptops. MobiTV has selected the Microsoft Windows Media platform, including Windows Media Digital Rights Management, Windows Media Audio and Video codecs and Windows Media Player to deliver live, high-quality television content to a broad range of subscribers.

"We look forward to working with Microsoft to extend our incredibly successful mobile television experience to the desktop. It was an easy choice for us to select the Windows Media platform to deliver a superior television experience to millions of laptop and PC users," said Dr. Phillip Alvelda, CEO and chairman of MobiTV. "Microsoft offers an integrated and complete solution that fulfills our vision to deliver the best possible live television experience to consumers, across a range of devices and networks."

"Demand for mobile digital entertainment continues to grow, elevating the need for bandwidth optimized technologies such as the Windows Media platform and end-to-end content offerings like the MobiTV service," said Chad Hodge, group program manager of Windows Digital Media Division at Microsoft Corp. "By combining MobiTV's premium content lineup with the Windows Mobile and Windows Media platforms, consumers will be able to easily access rich television- viewing experiences on their Windows XP-based PCs or Windows Mobile-powered devices."

By choosing Windows Media technology, MobiTV will also be able to deliver high quality video feeds to Windows Mobile-powered Pocket PCs and Smartphones. MobiTV and Microsoft will be demonstrating the delivery of live television via the MobiTV Service to a Windows Mobile-powered Pocket PC over cellular and WiFi networks at the CTIA Wireless show in Las Vegas (Booth 2653-KK).

"We already support over 100 different mobile client devices, but have experienced overwhelming demand for MobiTV on Windows Mobile-powered devices and due to the powerful multimedia playback capabilities of Windows Mobile we believe that we will offer yet another industry leading user experience," continued Alvelda.

About MobiTV

MobiTV, Inc. is the first mobile television and digital radio service provider for cellular, WiFi and broadband enabled devices worldwide. The MobiTV(R) service is available in the US through Sprint, Cingular, Alltel; in the United Kingdom through 3 and Orange UK; and to Canadian customers through Bell Canada, Rogers and TELUS Mobility; and other regional carriers around the world. The Emmy(R) Award winning service has more than one million paying subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, The Discovery Channel, TLC, The Weather Channel, along with cartoons, music videos, comedy and more. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information please visit www.mobitv.com

NOTE: MobiTV, MobiRadio and the MobiTV and MobiRadio logos are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: MobiTV, Inc.

CONTACT: Jason Taylor of MobiTV, Inc., +1-650-346-5643, or
jason@mobitv.com; or Erika Shaffer of SutherlandGold Group, +1-206-972-5514,
or erika@sutherlandgold.com, for MobiTV

Web site: http://www.mobitv.com/

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