Salesforce.com Delivers Best Practices for AppExchange Through the Launch of Salesforce.com on iTunes

Salesforce.com Delivers Best Practices for AppExchange Through the Launch of Salesforce.com on iTunes

New Public Podcast Channel Keeps Salesforce.com Community Connected by Providing Free Access to a Wide Range of Industry, Product and Platform-Focused Digital Audio Content Via the iTunes Music Store

SAN FRANCISCO, April 4 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE:CRM), the technology and market leader in on-demand customer relationship management (CRM), today announced the availability of a set of Best Practices for AppExchange podcasts at the new Salesforce.com on iTunes. These sessions provide customers and partners with useful insight from product experts, peers and industry leaders, to successfully apply the value of AppExchange across their business. The Best Practices for AppExchange podcasts feature:

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-- Introduction to the AppExchange
Understanding and Leveraging the AppExchange

-- Partnering with salesforce.com to Join the On Demand Revolution
Understand the Value and Process of Going to Market with AppExchange

-- AppExchange Partner Success: DreamFactory
DreamFactory's Bill Appleton Explains Their Success with the
AppExchange

-- Panel Discussion with Ray Lane, John Hummer -- Top VC's Discuss
Impact of AppExchange on the software industry
Panelists discuss trends in the software industry and the impact of
AppExchange.

-- Adam Bosworth -- Intelligent Reaction
Adam Bosworth, the VP of Engineering at Google contrasts the old
model of software vs. the new, explaining the virtues of intelligent
reaction.

Salesforce.com on iTunes also provides the salesforce.com community with over 70+ podcast sessions of downloadable audio content at the time of launch. New content will be added on a monthly basis. Users will find a wide variety of tracks from best practice sessions, industry roundtable discussions, to thought leadership presentations. Industry Vision sessions include: Marc Benioff -- Fireside Chat -- the Chairman and CEO of Salesforce.com speaks at the Goldman Sachs Technology Investment Symposium, presenting his views on the technology industry and the future of software. Customer best practice sessions include: Setting Up an Efficient Model for Lead Qualification -- Heidi Asplund of Expedia Corporate Travel and Michele Hincks of Eviance explain how they've mapped their processes to Salesforce and what metrics they track, in order to maximize the efficiency of their lead generation teams.

"With Salesforce.com on iTunes, partners and customers are able to connect with industry and product experts and hear directly from peers working on similar business initiatives," said Marc Benioff, Chairman and CEO, salesforce.com. "We are continuously thinking of new ways to keep our community active and engaged, and to empower them to be successful. By making these podcasts available, they now have yet another tool to tap into the extensive knowledge and insight of the entire salesforce.com community."

To access Salesforce.com on iTunes, please visit www.salesforce.com/itunes. Salesforce.com on iTunes is a companion resource to other Salesforce.com community initiatives, for further information and to visit Salesforce.com's own best practice website go to www.successforce.com.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of January 31, 2006, salesforce.com manages customer information for approximately 20,500 customers and approximately 399,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/ , or call 1-800-NO-SOFTWARE.

NOTE: Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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AP Archive: http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: salesforce.com, Inc.

CONTACT: Sandra Lo, Public Relations of Salesforce.com, +1-415-536-8066,
or slo@salesforce.com

Web site: http://www.salesforce.com/
http://www.successforce.com/

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