Get It All, Get It Here! COMEDY CENTRAL(R) and VH1 Launch Innovative Mobile Applications For Wireless Content

Get It All, Get It Here! COMEDY CENTRAL(R) and VH1 Launch Innovative Mobile Applications For Wireless Content

COMEDY CENTRAL's 'Take Out' and VH1 Mobile's 'Pocket VH1' to Launch in May

NEW YORK, April 4 /PRNewswire/ -- COMEDY CENTRAL and VH1 announced today plans for the launch of COMEDY CENTRAL's "Take Out" and VH1 Mobile's "Pocket VH1," preeminent applications that enable mobile users to access the networks' content from a centrally located hub on their wireless devices. Beginning in May, COMEDY CENTRAL's "Take Out" and VH1 Mobile's "Pocket VH1" applications will be available cross-carrier. Sprint will be the first carrier to launch both applications and will offer them exclusively for four weeks on select Sprint phones.

For the first time, COMEDY CENTRAL and VH1 fans will no longer have to search to find their favorite streaming video, ringtones, or graphics on their mobile phones. "Take Out" and "Pocket VH1" will allow mobile users to seamlessly navigate through the networks' mobile content via innovative, made- for-mobile interfaces, providing fans with an experience similar to that of a made-for-mobile Web site experience for COMEDY CENTRAL and VH1 content. Content through both applications will be updated daily.

COMEDY CENTRAL's "Take Out":

Mobile consumers will get video clips from hits shows including "The Daily Show with Jon Stewart," "South Park," and "Mind of Mencia." Content features include, stand-up radio, jokes, horoscopes and television schedules. Users will also have the ability to set up alerts for their favorite programs, view flipbooks from recent COMEDY CENTRAL events and behind-the-scenes photo shoots, photo caption contests, access exclusive ringtones, wallpapers and much more, all in one place.

VH1 Mobile's "Pocket VH1":

"Pocket VH1" offers streaming video of VH1's hit shows like "Web Junk 20," "Best Week Ever," "Hogan Knows Best" and "so notorious." Additional content includes: celebrity photo flipbooks, pop culture and music news clips, ringtones, wallpapers and more. The application also provides access to TV schedules, including "Rock on TV," a feature that allows users to search on their favorite artists and set mobile alerts to be notified where and when artists are scheduled to appear on TV.

"We want to provide our fans the ability to get COMEDY CENTRAL anytime, anywhere, while delivering an experience that's intuitive, interactive and appropriate to the space," said Michele Ganeless, executive vice president and general manager, COMEDY CENTRAL. "With the launch of the COMEDY's 'Take Out' application, we are enabling our mobile consumers to get their COMEDY CENTRAL fix on a daily basis with access to exclusive content -- all in one central location."

"Our work developing mobile content over the last year has given us great insight into what types of content our viewers want on their mobile phones and the best ways to present that content," said Tom Calderone, executive vice president and general manager, VH1. "An application like 'Pocket VH1' takes mobile content delivery to the next level by giving consumers access to VH1 shows and information about their favorite musicians through an experience that feels more like Web surfing on your phone and less like scrolling through mobile menu items."

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 88 million homes nationwide. COMEDY CENTRAL is owned by Comedy Partners, a wholly-owned division of MTV Networks. COMEDY CENTRAL is a registered trademark of Comedy Partners. COMEDY CENTRAL's Internet address is http://www.comedycentral.com/. For up-to-the-minute and archival press information and photographs, visit COMEDY CENTRAL's press-only Web site at http://www.comedycentral.com/press.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 88 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, and VH Uno. Connect with VH1 at http://www.vh1.com/ and through VSPOT, VH1's broadband channel at http://vspot.vh1.com/.

CONTACT:

COMEDY CENTRAL
Aileen Budow (212) 767-3952 aileen.budow@comedycentral.com

VH1
Erica Cantwell (212) 846-3683 erica.cantwell@vh1staff.com

Source: VH1

CONTACT: Aileen Budow of COMEDY CENTRAL, +1-212-767-3952 or
aileen.budow@comedycentral.com; Erica Cantwell of VH1, +1-212-846-3683 or
erica.cantwell@vh1staff.com

Web site: http://www.vh1.com/
http://www.comedycentral.com/

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