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Tuesday, April 04, 2006

FAMILY GUY Flies High(er) With New Mobile Game From Airborne Entertainment

FAMILY GUY Flies High(er) With New Mobile Game From Airborne Entertainment

Air Griffin Catapults Onto Mobile Phones This Summer

MONTREAL and LAS VEGAS, April 4 /PRNewswire/ -- Forget those mega-million dollar announcements going on this week at CTIA in Las Vegas. For those interested in some news that really soars, look no further than Family Guy: Air Griffin, the newest addition to the FAMILY GUY suite of mobile content. Announced today by Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd, Air Griffin is one of the simplest and most outrageous mobile game concepts yet and centers around Peter Griffin, the patriarch of Fox Television's Emmy(R)-nominated animated series FAMILY GUY, who has just spent Meg's college fund on a medieval catapult in an attempt to break the record for the longest freeform human flight. And in his own inimitable style, Peter's counting on friends like Quagmire, his family members like Stewie, Brian, Meg and Lois, and players like you to help him reach his goal. Hardcore fans and hardcore gamers alike will enjoy the simple one-button, off-the-wall action of Air Griffin when it launches across major carriers this summer.

"We're thrilled FOX entrusted us with one of its most prized comedies and offered us the creative freedom to make an offbeat yet true-to-the-brand mobile game that reflects the spirit of the FAMILY GUY and its hardcore fans," said Andy Nulman, President of Airborne Entertainment. "Air Griffin is just another great example of our successful partnership with FOX."

"FAMILY GUY has an extremely loyal fan base. We knew we're in good hands with Airborne, an industry-leading publisher with a proven track record, to deliver a mobile game that lives up to the expectations of the show's rabid fans," added Mitch Feinman, VP of Content, FOX Mobile Entertainment.

About the Mobile Game

A casual, one-button game that takes a minute to learn but hours to master, Air Griffin follows Peter's heroic flight through Quahog. No wings. No jetpack. No midgets in flying monkey suits. Just the seat of Peter's pants.

Players help Peter achieve greatness as they set the angle, choose a power setting, fling him high above Spooner Street, and watch as he tumbles head over heels before hitting a number of neighborhood obstacles, family members and friends. The game also features some "freakin' sweet" surprises and special bonuses, as well as a help screen and game tips for those who absolutely need it.

Air Griffin is the newest addition to the full suite of official FAMILY GUY wireless products that include the Stewie 2.0 mobile game, ringtones, ringbacktones and wallpapers, all based on the entire Griffin crew. For more information, please visit www.familyguymobile.com.

About Airborne Entertainment Inc.

Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy(TM), Maxim ToGo(TM), SPEED TV Mobile(TM), NHL Mobile(TM) and Donald Trump's Real Estate Tycoon(TM). Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.

Source: Airborne Entertainment Inc.

CONTACT: Jonalyn Morris of Bender/Helper Impact, +1-310-473-4147,
jonalyn_morris@bhimpact.com, for Airborne Entertainment Inc.

Web site: http://www.airborne-e.com/
http://www.familyguymobile.com/

Company News On-Call: http://www.prnewswire.com/comp/638607.html

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