The History Channel(R) To Launch Mall Tour in Seven Markets for the Television Event: '10 DAYS THAT UNEXPECTEDLY CHANGED AMERICA'

The History Channel(R) To Launch Mall Tour in Seven Markets for the Television Event: '10 DAYS THAT UNEXPECTEDLY CHANGED AMERICA'

Markets are New York, Philadelphia, Atlanta, Miami, Dallas, Chicago and Boston

NEW YORK, March 3 /PRNewswire/ -- The History Channel today unveiled details of a mall tour that will travel to seven cities across the United States from March 4th through April 9th to generate awareness for its highly anticipated special series event 10 DAYS THAT UNEXPECTEDLY CHANGED AMERICA.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051031/HISTORYLOGO )

10 DAYS THAT UNEXPECTEDLY CHANGED AMERICA, which premieres on The History Channel(R) April 9-13 at 9:00-11:00 p.m. ET/PT each evening, consists of 10 films, each created by a different award-winning filmmaker or filmmaking team, spotlighting 10 historic events that triggered seismic shifts in America's political, cultural or social landscape. Using a broad range of storytelling techniques including interviews, archival footage, historical artifacts, recreations and even animation, the series offers viewers a fresh perspective on well-known historical incidents while also shining a light on the tremendous impact of less frequently cited events. (See list of programs at the end of the release.)

According to Michael Mohamad, Senior Vice President of Marketing for The History Channel: "Viewers of The History Channel expect the unexpected from us. To coincide with our landmark television event 10 Days That Unexpectedly Changed America, we have created an exhibition that showcases these important days and offers insights into how they helped change our country. There is no better place than America's malls to engage and educate the public of all ages about this exciting and ambitious television event. The 10 Days That Unexpectedly Changed America mall tour also provides an great opportunity for our sponsors to join with us in celebrating America's past to help better embrace the future."

ABOUT THE 10 DAYS THAT UNEXPECTEDLY CHANGED AMERICA MALL TOUR
* The 20ft x 30ft exhibit will have a movie theme feel to it with a red
carpet, marquee signs featuring the 10 Days That Unexpectedly Changed
America logo, props and film stock visuals incorporated into the exhibit.
The exhibit will be open and free flowing, allowing consumers to wander
through at a leisurely pace.
* There will be four welcome signs resembling film strips containing
information about 10 Days THAT UNEXPECTEDLY CHANGED AMERICA. The welcome
signs will contain a brochure for consumers to learn more about the
history of each day, the filmmakers, the mall tour, and the national
sweepstakes.
* The exhibit will contain five double-sided 8ft x 4ft panel displays
showcasing each of the shows from 10 Days THAT UNEXPECTEDLY CHANGED
AMERICA. Each side of the panel will feature a powerful, inspirational
photograph epitomizing the day. Information about the show, filmmakers,
and artifacts representing each day will also be showcased near each
panel.
* The exhibit will contain two kiosks that will run clips of 10 Days That
Unexpectedly Changed America, behind-the-scenes footage and interviews
with the filmmakers. There will also be two touch-screen kiosks where
consumers can select a day to learn more about the history of the event
and hear from the filmmakers about making the film.
* From March 9th through April 13th The History Channel will have the 10
Ways to See America Sweepstakes. Consumers will enter at
www.History.com/10days and ten winners will have a chance to choose one
of ten trips. Each trip is customized to be themed per episode of 10
DAYS THAT UNEXPECTEDLY CHANGED AMERICA.
* Sweepstakes partners include Travel Industry Association of America,
Orbitz, Wyndham Hotels & Resorts, Avis, U-Haul International, JC Penney
Portraits, Graceland and Elvis.com, SOFA Entertainment and Sony BMG
Music Entertainment. The History Channel will have online presence at
each partner site and point of sale materials at Wyndham Hotels &
Resorts, Avis, JC Penney Portraits, and U-Haul International locations,
Graceland, and Heartbreak Hotel.

MARKETS

Market Mall Dates

New York Roosevelt Field March 4 & 5
Philadelphia King of Prussia Mall March 7 & 8
Atlanta North Point Mall March 11 & 12
Miami Pembroke Lakes March 18 & 19
Dallas Stonebriar Centre March 25 & 26
Chicago Northbrook Court April 1 & 2
Boston Natick Mall April 8 & 9

10 DAYS THAT UNEXPECTEDLY CHANGED AMERICA FILMS (in chronological order by subject date):

* "Massacre at Mystic" (May 26, 1637) Directed by James Moll
* "Shays' Rebellion: America's First Civil War" (January 26, 1787)
Directed by R.J. Cutler
* "Gold Rush" (January 24, 1848) Directed by Jeffrey Friedman & Rob
Epstein
* "Antietam" (September 17, 1862) Directed by Michael Epstein
* "The Homestead Strike" (July 6, 1892). Directed by Rory Kennedy
* "Murder at the Fair: The Assassination of President McKinley" (September
6, 1901) Directed by Joe Berlinger
* "Scopes: The Battle Over America's Soul" (July 21, 1925) Directed by
Kate Davis & David Heilbroner
* "Einstein's Letter" (July 16, 1939) Directed by Barak Goodman & John
Maggio
* "When America Was Rocked" (September 9, 1956) Directed by Bruce Sinofsky
* "Freedom Summer" (June 21, 1964) Directed by Marco Williams

10 DAYS THAT UNEXPECTEDLY CHANGED AMERICA is produced by The History Channel in association with @radical.media. Supervising Producers for @radical.media are Greg Schultz and Sidney Beaumont. Award-winning filmmaker Joe Berlinger (Paradise Lost, Brother's Keeper) is Co-Executive Producer. The History Channel Vice President of Programming Susan Werbe (The Presidents; The Crusades) is Executive Producer.

About The History Channel

Now reaching more than 89 million Nielsen subscribers, The History Channel(R) is one of the leading cable television networks featuring compelling original, non-fiction specials and series that bring history to life in a powerful and entertaining manner across multiple platforms. The network provides an inviting place where people experience history in new and exciting ways enabling them to connect their lives today to the great lives and events of the past that provide a blueprint for the future. The History Channel has earned six News and Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. The History Channel reaches more than 89 million Nielsen subscribers. The website is located at www.History.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20051031/HISTORYLOGO
Source: The History Channel

CONTACT: Lynn Gardner, +1-212-850-9322, or lynn.gardner@aetn.com, or
Kathie Gordon, +1-212-210-1320, or kathie.gordon@aetn.com

Web site: http://www.history.com/
http://www.history.com/10days

NOTE TO EDITORS: Press Only: For more information and photography please visit us on the web at www.historychannelpress.com.

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