DLP Cinema(R) Projectors Deployment Surpasses 1,000 Screen Milestone

DLP Cinema(R) Projectors Deployment Surpasses 1,000 Screen Milestone

1,195 Projectors Worldwide Represents Significant Move Towards Digital Cinema Conversion

LAS VEGAS, March 13 /PRNewswire/ -- Texas Instruments (NYSE:TXN) (TI) today at ShoWest, the largest annual convention for the motion picture industry, announced the deployment of 1,195 DLP Cinema(R) projectors worldwide from manufacturers Barco, Christie and NEC. Surpassing the 1,000 screen milestone represents a major step forward in the movie industry's conversion from film to digital projection. The digital conversion has momentum worldwide, with 579 projector systems in the Americas, 342 in Europe and 274 in Asia deployed in commercial theatres, screening rooms and post-production houses.

With technical standards set, business models in place, and five major studios committed to providing content, the adoption of digital cinema has progressed rapidly in 2006. DLP Cinema projector deployments have grown 300 percent since March 2005. While the industry focuses on an efficient and timely deployment, TI continues to focus on the compliance of systems, as well as ensuring future compliance, through close collaboration with customers and server manufacturers Dolby, Doremi, GDC, Kodak, NEC and QuVIS.

In recent months, up to 32,000 digital cinema system conversions have been announced for North America, including:

* 4,000 Christie CP2000 DLP Cinema projectors will be deployed in the US
and Canada through the Christie/AccessIT business plan; Carmike has
signed on for 2,300. UltraStar was the first theatre chain to convert
entirely to digital through this model, with 102 DLP Cinema projectors
now installed.
* National CineMedia, the joint venture owned by Regal Entertainment
Group, AMC Entertainment Inc. and Cinemark USA, are preparing a
digital cinema plan for the volume purchase of 13,000 systems.
* Technicolor has announced a deployment of up to 15,000 digital cinema
systems over 10 years, with Century Theaters signed on as the first
exhibitor.

DLP Cinema projection technology has been exposed to millions of movie- goers, delivering clear, sharp, bright and accurate images to movie theatres around the world. The total number of installed DLP Cinema projectors is now 1,195, with theatres located in 30 countries around the world. More than 300 movies have been released for screening on DLP Cinema projectors. DLP Cinema systems have been deployed and tested commercially in theatres since 1999, providing more than six years of in-field usage.

DLP Cinema technology-enabled projectors can also be seen at the Barco and Christie booths and NEC's Palace Room 4/5 at ShoWest. For more information, or to find a DLP Cinema theatre near you, please visit http://www.dlpcinema.com/ .

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 9 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com/

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Source: Texas Instruments DLP Products

CONTACT: Molly Mulloy of Texas Instruments DLP Products,
+1-214-567-3125, or mollym@ti.com ; or Nick Mendoza of Rogers and Cowan,
+1-310-854-8128, or nmendoza@rogersandcowan.com , for Texas Instruments DLP
Products

Web site: http://www.dlp.com/
http://www.dlpcinema.com/
http://www.ti.com/
http://www.showest.com/filmgroup/showest/index.jsp

-------
Profile: intent