DVB-H Considered the Preferred Delivery Mechanism for Mobile TV in Europe

DVB-H Considered the Preferred Delivery Mechanism for Mobile TV in Europe

LONDON, March 13/PRNewswire/ -- The next couple of years will witness the delivery of mobile TV in Europe
over a variety of standards and technologies, including digital audio
broadcasting (DAB), terrestrial-digital media broadcast (T-DMB), digital
video broadcast-handheld (DVB-H) and cellular multicasting. However, as the
market matures, the need to migrate mobile TV delivery to a common and more
capable platform will see the emergence of DVB-H as the preferred standard.

If you are interested in a virtual brochure, which provides
manufacturers, end users and other industry participants an overview of the
latest analysis of the Mobile TV Market in Europe, then send an email to
Srividhya Parthasarathy, Corporate Communications at sparthasarathy@frost.com
with your full name, company name, title, telephone number, fax number and
email. Upon receipt of the above information, an overview will be sent to you
by e-mail.

"The fight for the mobile TV standard in Europe will be won not by the
first standard introduced in the market, but by the most efficient,
economical and future-ready one, even if it (DVB-H) is a few years down in
line," explains Frost & Sullivan (http://www.wireless.frost.com) ICT Industry
Analyst Pranab Mookken. "DVB-H is likely to become the European standard and
delivery mechanism for mobile TV in Europe by 2010 as it perfectly
complements the existing digital TV standard and is likely to solve the
spectrum allocation issues in the preferred UHF band."

The completion of migration from analogue to digital standards across
Europe will create demand for the DVB-H UHF spectrum. Due to its synergies
and ability to backward integrate with its fixed terrestrial counterpart
digital video broadcast-terrestrial (DVB-T), DVB-H is the only standard
having the capacity to accommodate the mature mobile TV market of the future.
Also, the availability of DVB-H UHF spectrum coincides with the period when
existing 3G operators in Europe would be nearing subscription maturity on
their cellular networks and looking to migrate their video services to a
complimentary network for the future.

Despite its manifold advantages, competition for DVB-H could rise from
South Korea's satellite-DMB (S-DMB) and terrestrial-digital media broadcast
(T-DMB) services. These two standards have divided the South Korean
communications industry. The key difference between S-DMB and T-DMB is that
while the former uses a combination of satellite and terrestrial repeaters to
transmit, the latter uses only a densely covered terrestrial tower network.
S-DMB transmission has limited industry support and the use of a dense
network of terrestrial towers also provides a much more affordable option for
mobile TV than the use of satellites.

"Since they are already available, broadcasters and operators may
consider the use of DAB-IP and T-DMB delivery mechanisms for the interim
period before the introduction of DVB-H," notes Mr.Mookken. "Also, successful
trials over DAB-IP and a readily available mobile TV packaged product from BT
Movio could tempt operators to experiment with these alternatives."

While evaluating standards that mobile operators are likely to use,
service providers need to decide where and how well mobile TV (and other
broadcast services) fit into their larger company goals. They also need to
adopt technologies and standards, which allow for easy migration and
evolution.

Mobile TV Market in Europe is part of the ICT- Wireless subscription and
it evaluates the mobile TV standard wars in Europe. This study highlights key
technologies such as DVB-H, T-DMB/DAB-IP and forward link only (FLO or Media
FLO), discusses their merits and highlights the impact they have had on the
mobile TV market in Europe. Executive summaries and analyst interviews are
available to the press.

Background:

Frost & Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more
than 40 years. The company's industry expertise integrates growth consulting,
growth partnership services, and corporate management training to identify
and develop opportunities. Frost & Sullivan serves an extensive clientele
that includes Global 1000 companies, emerging companies, and the investment
community by providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets, technologies,
econometrics, and demographics. For more information, visit www.frost.com.

Media Contacts:

Europe:
Srividhya Parthasarathy
Corporate Communications
P: +91-(044)-52044668
E: sparthasarathy@frost.com

Americas:
Mireya Castilla
Corporate Communications
P: +1-210-247-3830
F: +1-210-348-1003
E: mireya.castilla@frost.com

India:
Abha Kaul
Corporate Communications
P: +91-(0)129-2510311
E: akaul@frost.com

Asia Pacific
Sarah Lourdes
Corporate Communications
P: +603-6204-5878
E: sarah.lourdes@frost.com

Australia:
Sharmin Jassal
Corporate Communications
P: +61-2-8247-8900
F: +61-2-9252-8066
E: sharmin.jassal@frost.com

List of key industry participants: O2, UK, Telia Sonra, Finland, BT
Movio, Vodafone Group (R&D), Motorola, Sony Semiconductors, Philips
Semiconductors, Coremedia, Arqiva, Groupe Canal+, Warner Bros (Mobile), BMCo

Keywords in this release: Mobile TV, Europe, Digital Video
Broadcast-handheld, DVB-H, Terrestrial-digital media broadcast, T-DMB,
Forward link only, FLO or Media FLO, satellite-DMB, S-DMB, digital video
broadcast-terrestrial, DVB-T, research, information, market, trends,
technology, service, forecast, market share.

Source: Frost & Sullivan

Media Contacts: Europe: Srividhya Parthasarathy, Corporate Communications, P: +91-(044)-52044668, E: sparthasarathy@frost.com. Americas: Mireya Castilla, Corporate Communications, P: +1-210-247-3830, F: +1-210-348-1003, E: mireya.castilla@frost.com. India: Abha Kaul, Corporate Communications, P: +91-(0)129-2510311, E: akaul@frost.com. Asia Pacific: Sarah Lourdes, Corporate Communications, P: +603-6204-5878, E: sarah.lourdes@frost.com. Australia: Sharmin Jassal, Corporate Communications, P: +61-2-8247-8900, F: +61-2-9252-8066, E: sharmin.jassal@frost.com

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