Defined Mind, Inc. Partners with Thomson Peterson's to Publish Vocab Rock: Musical Preparation for the SAT and ACT

Defined Mind, Inc. Partners with Thomson Peterson's to Publish Vocab Rock: Musical Preparation for the SAT and ACT

Fusing hip-hop, rock and R&B, unique learning tool designed to improve college-bound students' vocabulary skills through music

NEW YORK, Feb. 22 /PRNewswire/ -- Defined Mind, Inc., a dynamic producer of educational materials, announced today that it has signed an exclusive licensing agreement with Thomson Peterson's, one of the world's leading providers of education and career guidance, to publish Vocab Rock: Musical Preparation for the SAT and ACT. Vocab Rock, a combination of a CD with 12 original songs and a vocabulary-building book, will be available wherever books are sold.

Playing to students' love of music, Vocab Rock fuses real hip-hop, rock and other music genres with expressive lyrics and an accompanying book that helps build vocabulary knowledge and improve reading comprehension skills. Defined Mind's Vocab Rock was created by certified education professionals and independent musicians. An affordable and effective learning tool for students who are preparing for the SAT and ACT exams, Vocab Rock is sure to find an audience among college-bound teenagers.

"Defined Mind is dedicated to creating teaching tools that resonate with students and encourage their success," said Keith London, author and Executive Producer of Defined Mind, Inc. "We strive to ensure that young adults are given the single most important key to their futures-literacy. I am very proud to have a partner as esteemed as Thomson Peterson's; they share our vision to make 'smart' cool, and just as importantly, to make 'smart' a reality for today's students."

Del Franz, Editor in Chief for Thomson Peterson's, added, "Defined Mind's vision, tremendous creativity, and strong academic credibility have established them as the standard in the field and we're very excited to be working with them. We're looking forward to bringing their work to a much broader audience, continuing Thomson Peterson's tradition of innovation in education."

Highly regarded by Harvard University, Columbia University, MTV, and The New York Times, Defined Mind, Inc.'s 12 original songs work in conjunction with the book in building and reinforcing students' knowledge of more than 300 key vocabulary words found in the songs' lyrics. As each song's chapter progresses, students encounter the same words in different contexts, offering multiple opportunities to build their test-taking confidence and literacy skills.

Vocab Rock, published by Thomson Peterson's, will be available in April 2006 at leading national retail book outlets at a suggested retail price of $17.00.

About Defined Mind

Defined Mind, Inc. (http://www.defmind.com/) was created with the mission of encouraging students of all abilities to succeed. Leveraging their passion for music, Defined Mind creates teaching tools that are relevant to their interests and harness the ability of music to strengthen their minds. Defined Mind's Vocabulary Accelerator is used by The Department of Education's Federal TRIO Programs, the Charlotte-Mecklenburg School District, Kaplan Test Prep & Admissions, and other respected schools and community organizations around the country. In addition, it is recommended by ETS, and The New York Times, The Wall Street Journal, USA Today, NBC Nightly News, ABC World News Tonight, and MTV have heralded Defined Mind for its innovative approach to education.

About The Thomson Corporation and Thomson Peterson's

The Thomson Corporation (http://www.thomson.com/), with 2005 revenues of $8.70 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson Peterson's (http://www.petersons.com/), a part of The Thomson Corporation, is a leading provider of live, online, and print educational solutions for students, families, schools, and educators in the areas of test preparation, admissions, financial aid, and career guidance. Its Web site offers searchable databases and interactive tools for contacting educational institutions, online practice tests and instruction, and planning tools for securing financial aid. Thomson Peterson's serves 110 million education consumers annually.

For more information, please contact:
Keith London
Author & Executive Producer
Defined Mind, Inc.
212-925-5138
http://www.defmind.com/

or

Krisztina Vida
Public Relations Manager
Thomson Peterson's
609-896-1800, ext. 3146
krisztina.vida@thomson.com

Source: Defined Mind, Inc.

CONTACT: Keith London, Author & Executive Producer of Defined Mind,
Inc., +1-212-925-5138; or Krisztina Vida, Public Relations Manager of Thomson
Peterson's, +1-609-896-1800, ext. 3146, krisztina.vida@thomson.com

Web site: http://www.defmind.com/
http://www.thomson.com/
http://www.petersons.com/

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