AdverTickets Promotes BBC America's 'Footballers Wive$' on More Than Half a Million Valet Tickets in Los Angeles Area

AdverTickets Promotes BBC America's 'Footballers Wive$' on More Than Half a Million Valet Tickets in Los Angeles Area

530,000 Full-Color Valet Tickets to Be Handed Out to Promote Hit Reality Show

DALLAS, Feb. 21 /PRNewswire/ -- Cable channel BBC America is kicking-off the U.S. launch of its drama "Footballers Wive$" by distributing more than half a million full-color valet tickets advertising the British hit show to southern California drivers as they valet their cars throughout the Los Angeles area. The ticket campaign runs through March 13, 2006.

Dallas-based AdverTickets, a media company specializing in out-of-home advertising and promotional programs, is executing the turnkey program for McDonald Media, BBC America's media buying agency.

Now entering its third season in the United Kingdom and launching its first season in the United States, "Footballers Wive$" follows the lives of the wives of some of the UK's top professional soccer stars, providing a glimpse of the fabulous and dark sides of living in the celebrity spotlight.

"Footballers Wive$ is about the extraordinary lives and the glamorous women of some of the UK's top sports celebrities. What better place to promote the hit show than in the city of extraordinary lives and glamorous women -- Los Angeles?" said Chris Gilliam, president of AdverTickets.

About AdverTickets

Dallas-based AdverTickets(TM) specializes in Hand-To-Hand Advertising(TM). The company is the leading provider of full-color, on-ticket advertising, having developed exclusive ticket distribution channels representing over 1 billion in available consumer transactions in the U.S., Mexico, Canada, and Puerto Rico. AdverTickets programs place messages directly into the hands of consumers as they park their cars (valet parking tickets, machine-issued tickets), travel (hotel keycards, airline and interstate bus tickets and ticket jackets, luggage ID tags), and during financial transactions (currency jackets). Advertisers may now have their message individually handed to restaurant and bar patrons, shoppers, business executives, travelers, and commuters -- all day, everyday. Most importantly, recipients are obligated to physically retain the advertisement once it's received. AdverTickets' international distribution network consists of companies and industries representing a wide range of customer groups and popular venues, including: premier restaurants, bars and nightclubs, hotels, airports, malls, hospitals, sports arenas, private events, municipalities, airlines, bus companies, check cashing facilities, and most recently, private and public golf courses (golf cart GPS systems).

Source: AdverTickets

CONTACT: Cooper Smith, +1-214-523-9565, or
cooper@coopersmithagency.com , for AdverTickets

NOTE TO EDITORS: Images of valet tickets available upon request.

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