DIRECTV Adds KBDF-64 Azteca America to the Harlingen-Weslaco-Brownsville-McAllen, Texas Local Broadcast Channel Lineup

DIRECTV Adds KBDF-64 Azteca America to the Harlingen-Weslaco-Brownsville-McAllen, Texas Local Broadcast Channel Lineup

Local Azteca America Affiliate Now Available Via DIRECTV to
Harlingen-Weslaco-Brownsville-McAllen-area Customers

WHAT: DIRECTV, Inc., provider of the nation's leading digital
television service, has added KBDF-64, Azteca America, to the
Harlingen-Weslaco-Brownsville-McAllen, Texas local broadcast
channel lineup. DIRECTV is the only multichannel service
provider to deliver Azteca America in the Harlingen-Weslaco-
Brownsville-McAllen designated market area (DMA).

The launch of Azteca America in the Harlingen-Weslaco-
Brownsville-McAllen DMA marks the 16th major DMA where DIRECTV
has launched an Azteca America local channel. DIRECTV customers
in this DMA who subscribe to the local channel package can now
see a variety of Azteca America's Spanish-language entertainment
programming, including the popular reality show, La Academia,
newscasts from Mexico, highly popular novelas and professional
Mexican League Soccer matches.

TV Azteca, the second-largest producer of Spanish-language
programming in the world, provides KBDF-64 with the full array
of TV Azteca's hard-hitting, highly popular novelas in weekday
primetime, including Belinda and El Amor Hace Justicia, and airs
popular entertainment programming during the morning and evening
hours. Sports programming includes live soccer games from
professional Mexican League Soccer, as well as in-depth sports
analysis shows.

DIRECTV currently offers customers in the Harlingen-Weslaco-
Brownsville-McAllen DMA access to an additional Spanish-language
local channel, KNVO (Univision). DIRECTV also delivers English-
language local channels, which include KRGV (ABC), KGBT (CBS),
KVEO (NBC), KDF (FOX), KMBH (PBS) and the national WB feed. To
receive local channels, DIRECTV customers can subscribe to the
SELECCION MAS(TM) con Canales Locales or TOTAL CHOICE(R) PLUS
with Local Channels for only $39.99 a month.

WHEN: Now Available

WHERE: DIRECTV(R) Channel 64

DIRECTV offers the widest array of Spanish- and English-language
programming available, at an affordable price via its DIRECTV
PARA TODOS(R) service. The service provides access to more than
55 Spanish-language channels* including sports, movies, music,
news and educational networks and 210 English-language channels
of DIRECTV(R) programming, featuring the largest selection of
pay per view choices and sports programming available.

Customers subscribing to the DIRECTV PARA TODOS service must
purchase a DIRECTV(R) Multi-Satellite System, which includes a
single multi-satellite dish. For DIRECTV PARA TODOS pricing,
please visit DIRECTV.com/paratodos.

* Includes English-Language broadcast channels with alternate
Spanish audio.

CONTACT: Robert Mercer
DIRECTV, Inc.
(310) 726-4683

PRNewswire -- Nov. 11

Source: DIRECTV, Inc.

CONTACT: Robert Mercer, of DIRECTV, Inc., +1-310-726-4683

Web site: http://directv.com/paratodos

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