More Viewers Are Turning to NBC 10 and NBC10.com ... NBC10.com Wins National Edward R. Murrow Award as Best TV Website in Television's Top 50 Markets

More Viewers Are Turning to NBC 10 and NBC10.com ... NBC10.com Wins National Edward R. Murrow Award as Best TV Website in Television's Top 50 Markets

BALA CYNWYD, Pa., June 14 /PRNewswire/ -- NBC10.com has won the prestigious National Edward R. Murrow Award presented by The Radio-Television News Directors Association (RTNDA) for 'Outstanding Achievement in Electronic Web Journalism' and 'The Best TV Website in a Large Market!' The Website won for its overall excellence and report on "The Video Vault," which included the lost films of the late legendary news anchor John Facenda.

The RTNDA has honored outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. In all, 54 news organizations won 72 awards out of an initial pool of 3,390 entries from 546 news organizations.

NBC10.com's winning entry was judged on content, innovation, visual design, functionality and interactivity. Among other judging standards, the site had to be of practical use to the general public and maximize the use of online technology in such a way as to inform and educate the public and enhance public debate about important daily issues.

Earlier this year, NBC 10's Website received the Regional (New York, New Jersey and Pennsylvania) Edward R. Murrow Award for the same entry. Additionally, NBC10.com broke the Website record for TV stations throughout the region by reaching an all-time high of 1.1 million unique viewers at home, according to Nielsen NetRatings, making it the number one website in the Philadelphia Area!

The phenomenal growth of NBC10.com is attributed to providing viewers with real-time breaking news, exclusive news coverage, the latest weather reports, up-to-the-minute traffic information, and school closing data. The website also gives viewers unique access to video and international news from the NBC Network. Local coverage of the tsunami disaster is just one example of a story that led to NBC10.com's record-breaking success.

"We are extremely proud and honored to be the recipient of this award. As technology continues to dramatically change the way people consume their news and information, it's terrific to be recognized for our work on NBC10.com, but it's just as rewarding to see that more people are turning to NBC 10 and NBC10.com in this ever-changing world," says NBC 10 President/GM Dennis Bianchi.

NBC10.com continues to lead the Philadelphia Market in offering live feeds of Weather Plus, and never before done in this market, NBC10.com will soon broadcast the entire live news broadcast during our regular 4PM show.

Source: NBC 10

CONTACT: Eva Blackwell, NBC 10 Publicist, +1-610-668-5790,
eva.blackwell@nbcuni.com

Web site: http://www.nbc10.com/

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