SBS Broadcasting Acquires 100% Ownership of Prima TV in Romania

SBS Broadcasting Acquires 100% Ownership of Prima TV in Romania

LUXEMBOURG, June 14/PRNewswire/ -- SBS Broadcasting S.A. (NASDAQ: SBTV; Euronext Amsterdam N.V.: SBS)
announced today that it has increased its ownership in Prima TV in
Romania to 100%, following the purchase of the remaining 14% equity stake
from its three former Romanian minority partners for EUR2.2 million.

The acquisition follows SBS's March 2005 ownership increase in
Prima TV to 86% when it acquired an additional 48.8% equity interest. SBS had
owned a minority stake in Prima TV since July 2001 and originally invested in
Prima TV in March 2000.

In March 2005, SBS also acquired Romania's leading FM radio
station Kiss FM and FM radio station Radio Star. SBS has since appointed an
experienced executive team to manage its Romanian television and radio
operations, with Christoph Buerge becoming Chief Operating Officer and Peter
W. Thrane becoming Chief Financial Officer.

Commenting on the announcement, Markus Tellenbach, Chief
Executive Officer of SBS Broadcasting, said: "The acquisition of the
remaining equity in Prima TV allows us to consolidate our strong presence in
one of Europe's fastest growing markets. With full ownership of Prima TV and
one of Romania's leading radio groups we are now able to merge the companies
and their operations which will position us to capitalize on the synergies of
operating an integrated Romanian broadcast platform."

Prima TV was established in 1997 as one of the first
commercial television stations in Romania. Prima TV reaches 89% of the
Romanian urban population through terrestrial and satellite-to-cable
distribution. Prima TV targets the 15-44, educated, urban audience. During
May 2005, Prima TV was the fourth most watched commercial television station
in Romania, with an average prime time viewing share of 7.6%.

Romania is the second most populous country in Central Europe,
with over 21 million people, and one of the Europe's fastest growing
economies, with estimated real GDP growth of over 7% in 2004. Romania is
expected to join the European Union in 2007.

Forward-Looking Statements

Some of the statements in this press release are forward-looking,
including, without limitation: the statement that with full ownership of
Prima TV and one of Romania's leading radio groups were are no
able to merge the companies and their operations which will position us to
capitalize on the synergies of operating an integrated Romanian broadcast
platform; and that Romania is expected to joint the European Union in 2007,
in particular. In addition, we may make forward-looking statements in future
filings with the Securities and Exchange Commission, and in written material,
press releases and oral statements issued by us or on our behalf.
Forward-looking statements include statements regarding our intent, belief or
current expectations or those of our officers (including statements preceded
by, followed by or that include forward-looking terminology such as "may",
"will", "should", "believes", "expects", "anticipates", "estimates",
"continues" or similar expressions or comparable terminology) with respect to
various matters.

It is important to note that our actual results in the future
could differ materially from those anticipated in these forward-looking
statements depending on various important factors. Some of these factors
include: the effects of, and changes in, government policy and regulatory
requirements; the effects of changes in general economic environment; the
effects of changes in the advertising spending growth; the effects of
competition; and our success at managing the risks that arise from these
factors. A more detailed discussion of some of these risks is set forth in
SBS's annual report on Form 20-F for the year-ended December 31, 2003.

All forward-looking statements in this press release are based
on information available to us on the date hereof. We do not undertake to
update any forward-looking statements that may be made by us or on our
behalf, in this press release or otherwise.

SBS is a European commercial television and radio broadcasting
company with operations in Western and Central Europe. Countries where SBS
currently has broadcasting assets include: Belgium (Flanders), Denmark,
Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

For further information visit: www.sbsbroadcasting.com, or contact:

Source: SBS Broadcasting

Investors: Michael Smargiassi /Jon Lesko, Brainerd Communicators, Tel: +1-212-986-6667. Press: Jeff Pryor, Pryor Associates, Tel: +1-818-338-3555. Catriona Cockburn, Citigate Dewe Rogerson, Tel: +44-(0)207-282-2924

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