AG Interactive and Def Jam Enterprises To Lead MEM 2005 Keynote 'Making Def Jam Mobile'

AG Interactive and Def Jam Enterprises To Lead MEM 2005 Keynote 'Making Def Jam Mobile'

LONDON, June 14/PRNewswire/ --

- Famed Hip Hop lifestyle entrepreneur Russell Simmons, Chairman of Def
Jam Enterprises with AG Interactive's mobile content expert, Bryan Biniak, to
discuss Def Jam Mobile and European trends for mobile entertainment content

The Def Jam brand is synonymous with Hip Hop lifestyle worldwide and is a
powerful draw for young consumers looking for the latest in urban fashion.
Russell Simmons, Chairman of Def Jam Enterprises will join Bryan Biniak,
Senior Vice President of AG Interactive and General Manager of AGmobile to
discuss the world-wide impact of this iconic brand and its influence on the
world of mobile content. The executives will deliver a must-see keynote
address 'Making Def Jam Mobile' on June 16, 9:00 am GMT, at the Mobile
Entertainment Market (MEM) 2005, the premier mobile entertainment event.
www.mem05.com Ajax Scott, Publisher of MusicWeek, the leading weekly guide to
Europe's most influential music market will host the keynote.

"The Hip Hop lifestyle has proven to be a global financial powerhouse,"
stated Russell Simmons, Chairman, Def Jam Enterprises. "The launch of Def Jam
Mobile represents more than music. It represents the entire Hip Hop lifestyle
including games, film, television, video, comedy, sports, fashion and news."

Def Jam Mobile represents a milestone in the establishment of a mobile
entertainment marketplace, leveraging the strength and success that Russell
Simmons and Def Jam Enterprises have earned in the Hip Hop market. The brand
extends the Hip Hop empire that Mr. Simmons has built over the past two
decades including Def Jam Recordings, Def Comedy Jam, Def Poetry Jam, Phat
Farm, Baby Phat, Def Jam University, Run Athletics, Phat Farm Footwear, Def
Jam Interactive, Def Films and Def on Demand cable network among others. Def
Jam is a uniquely enduring lifestyle brand, which possesses unrivaled
customer loyalty characterized by both a sense of community and shared
cultural experience.

"The fact that Hip Hop acts regularly top ringtone charts all over the
world emphasises just how much potential there is for urban-related mobile
content in Europe. This is set to be a real growth business," stated Ajax
Scott, Publisher, MusicWeek.

AG Interactive and Def Jam Enterprises partnered in 2004 to create Def
Jam Mobile, the definitive platform for mobile Hip Hop lifestyle products and
services. The partners recently announced the availability of seven new Def
Jam mobile services in the U.S. providing a compelling variety of content
ranging from the latest ringtones and games, to the first Hip Hop news
services for phones. As part of the announcement, they debuted the industry's
first Sportz Tonez which integrate game sounds, music and spoken word from
athletes to create one-of-a kind tones for phones. www.defjammobile.com

"The launch of Def Jam Mobile is a major expansion of one of the most
powerful brands in U.S. history and we are thrilled to offer this incredible
portfolio of services to carriers globally," stated Bryan Biniak, Senior Vice
President, AG Interactive and General Manager, AGmobile. "The Def Jam
lifestyle is now available world-wide to consumers through a comprehensive
range of products including the most original content available."

With plans to soon expand availability of wireless Hip Hop services into
Europe and beyond, the partners offer carriers and content providers a
powerful set of marketing and distribution skills to help them deploy new
services and attract new customers. AG Interactive's offices in the UK,
France, Spain and Romania provide keen insight into the local content trends
which ensures the company's content development efforts are ahead of the
industry. AG Interactive partners with many of Europe's top mobile operators
including Proximus, Mobistar, Vodafone (Germany, Spain and Italy), SFR, O2
(UK and Germany) Orange, Bouygues Telecom, Telefonica MoviStar and Wind. The
company also has marketing partnerships with major European media firms
include Antena 3, MTV, MCM, France 2, Skyrock, NRJ, RMC Info Talk Sport and
Capcom.

AGmobile, AG Interactive's mobile division, has grown to a force of 150
employees worldwide. AGmobile has launched 17 unique applications in the past
12 months supporting Def Jam Mobile, Univision Movil, MIDIringtones and Blue
Mountain Mobile.

About Def Jam Enterprises

Def Jam Enterprises, a subsidiary of Rush Communications' fashion and
entertainment empire, offers consumers a wide range of popular products and
services in a variety of industries including fashion, film, gaming, and
mobile. By leveraging the power of the Def Jam brand, Def Jam Enterprises has
co-produced two highly successful video games with Electronic Arts: Def Jam
Vendetta and Def Jam Fight For NY. Since its launch last year, Def Jam
University has already established itself as a premier urban fashion brand.
Def Jam Mobile, in partnership with AG Interactive, is the premier provider
of Hip Hop content for wireless consumers. Def Jam Enterprises will continue
to expand into new arenas by staying true to the logo.

About AG Interactive

AG Interactive is a leader in mobile content development and
multi-channel distribution solutions. The company offers innovative
multi-cultural expression solutions for consumers for wireless and multimedia
platforms. The company operates a network of the industry's most popular
sites including Def Jam Mobile, Univision Movil, MidiRingtones.com,
AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, and
Egreetings.com. The company has site partnerships with Internet services
innovators AOL(R), MSN(R) Yahoo(R) and EarthLink(R) and content partnerships
with brand icons such as Warner Bros. and Rush Communications. The wireless
division has partnerships with all leading branded content and cellular
providers who maximize American Greetings Corporation's massive retail and
online distribution network. With over 20,000 high quality greetings and
other types of expressive content available, AG Interactive sites are the
premier online greeting card destinations -- attracting more than two million
paying subscribers and millions of unique visitors per month. AG Interactive
is the new media subsidiary of American Greetings Corporation (NYSE: AM),
which is headquartered in Cleveland, Ohio and is one of the world's leading
manufacturers of social expression products. www.interactive.ag.com

Web site: http://www.ag.com
http://www.mem05.com
http://www.defjammobile.com
http://www.interactive.ag.com

Source: AG Interactive

David Bramley of Platform PR, +44-771-1239-062, or +44-208-964-9149, for AG Interactive UK; or Christian Harris, Country Manager UK of AG Interactive UK, +44-778-6916767; or Pamela Preston, of Breakaway Communications, +1-212-590-2554, for AG Interactive; or Lauren Wirtzer, VP of Marketing of Def Jam Enterprises, +1-212-840-9399

-------
Profile: intent