VerticalResponse Enjoys 50% Sales Growth in 2004

VerticalResponse Enjoys 50% Sales Growth in 2004

Leading Brands Choose VerticalResponse for Holiday Season Direct Email Campaigns

SAN FRANCISCO, Feb. 7 /PRNewswire/ -- VerticalResponse (www.verticalresponse.com), a leading provider of self-service and customized direct marketing solutions, today announced that it enjoyed 50% annual revenue growth last year on the strength of its easy-to-use, permission-based email marketing tools. Nearly ten thousand marketing organizations worldwide now rely on VerticalResponse to establish and build customer relationships, converting prospects into purchasers over the Internet.

This year's holiday shopping season was an unprecedented success for online retailers, and direct marketers that used VerticalResponse enjoyed significant sales growth in '04. For example, VerticalResponse successfully deployed direct marketing email campaigns for many fashion brands in the fourth quarter:

-- Vera Wang announced that their Madison Avenue boutique has been
transformed into a gift shop.
-- Fred Segal Beauty suggested ten gifts to impress this holiday season
-- Sigerson Morrison sent an invitation to view their new collection.
-- Simayof Jewelers sent thank-you notes to customers who recently
purchased a bezel-set diamond ring.



"Marquee brands have invested enormous sums in building their brand equity, and they are especially sensitive to customer perceptions and customer care," explained Janine Popick, CEO VerticalResponse. "Because email marketing has been abused in the past, many marquee brands have been consequently cautious about using email-based marketing. The selection of VerticalResponse by four prominent high-fashion marketers is an enormous endorsement of our careful, customer-centric, permission-based direct email approach. And our approach has allowed us to achieve remarkable sales growth in the past year."

VerticalResponse's flagship product, iBuilder, helps businesses of all sizes create, deploy and monitor email marketing campaigns, as well as printed postcard campaigns delivered through the US Postal Service. With iBuilder, marketers who don't have technical expertise can create customized, branded HTML emails in minutes, and immediately begin communicating their message. The VerticalResponse creative staff can also assist marketing organizations with email customization, assuring that graphics, fonts, logos, photos, and colors match the "look and feel" of the account's brand, website or marketing materials.

About VerticalResponse

VerticalResponse, Inc., a leading provider of self-service and customized direct marketing solutions, empowers small and medium sized businesses to build, control and measure their own direct marketing campaigns. The company's flagship product, iBuilder, is the most intuitive Web-based direct marketing solution on the market, allowing customers to deliver highly sophisticated and easy-to-deploy email marketing campaigns. Today, thousands of businesses, including Brookstone Company, Country Clutter, The Breast Cancer Fund, Silverado Vineyards, S&S Worldwide and SalesLogix have deployed iBuilder to power their direct marketing programs. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit the company's Web site at www.verticalresponse.com.


Source: VerticalResponse, Inc.

CONTACT: media, Amy Bonetti of Big Mouth Communications,
+1-415-384-0900, or amy@bigmouthpr.com, for VerticalResponse

Web site: http://www.verticalresponse.com/


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