Ziff Davis Promotes Sara DeCarlo to Oversee Consumer Marketing

Ziff Davis Promotes Sara DeCarlo to Oversee Consumer Marketing

NEW YORK, Feb. 7 /PRNewswire/ -- Ziff Davis Media Inc. announced today the promotion of Sara DeCarlo to Vice President, Consumer Marketing and Database Management. Ms. DeCarlo will be responsible for overseeing all circulation efforts for the Company's 9 leading consumer and enterprise technology publications including subscriber acquisition and retention efforts, single copy sales, list rentals, audience development and managing its master database of reader information.

Ms. DeCarlo will continue to report directly to Bart W. Catalane, President and COO, and work closely with all operating managers including Tom McGrade, Senior Executive Vice President of Publishing Operations. She was recently promoted to Vice President, Database Management.

Ms. DeCarlo has more than twenty years of broad circulation and direct marketing experience in managing both consumer and business-to-business magazine circulation operations. She has a proven track record in market research, quantitative analysis and relationship marketing and has helped pilot Ziff Davis' ground-breaking use of new marketing programs to more efficiently source, acquire and renew readers via the Internet.

"Sara has done a terrific job of building and managing our new reader database, which has been instrumental for Ziff Davis in developing new products and services to meet our customers' needs," said Bart W. Catalane. "We're confident that Sara's direct marketing background, strong management skills and deep industry knowledge will help us continue to grow the company's relationships with key advertisers and retail partners."

Ms. DeCarlo joined Ziff Davis in 2000 as Director of Consumer Marketing and was responsible for the audience development for two new publication launches, Baseline and CIO Insight. She also held the responsibility for directing the circulation efforts for eWEEK, one of the largest enterprise publications serving the IT industry.

Prior to joining Ziff Davis, Ms. DeCarlo was Vice President, Circulation and Marketing for Technology Investor Magazine where she helped the launch team develop an initial rate base of 267,000 within six months. In addition, she spent five years at Miller-Freeman where she held several senior-level circulation positions for both controlled and paid publications including Technology Learning, Network Magazine, Software Development and Web Techniques. Ms. DeCarlo also previously held circulation positions with Parenting Magazine and Martha Stewart Living.

Ms. DeCarlo holds a Bachelor of Science degree from Brooklyn College.

About Ziff Davis Media Inc.


Ziff Davis Media is a leading integrated media company focusing on the technology, videogame and consumer lifestyle markets. The Company is an information services provider of technology media including publications, websites, conferences, events, eSeminars, eNewsletters, custom publishing, list rentals, research and market intelligence. In the United States, the Company publishes 9 market-leading magazines including PC Magazine, Sync, eWEEK, CIO Insight, Baseline, ExtremeTech, Electronic Gaming Monthly, Computer Gaming World and Official U.S. PlayStation Magazine. The Company exports the power of its brands internationally, with publications in 41 countries and 20 languages. Ziff Davis leverages its content on the Internet with eight highly- targeted technology and gaming sites including PCMag.com eWEEK.com, ExtremeTech.com and 1UP.com. The Company also produces highly-targeted b-to-b and consumer technology events including DigitalLife. With its main headquarters and PC Magazine Labs based in New York, Ziff Davis Media also has offices and lab facilities in the San Francisco and Boston markets. Additional information is available at www.ziffdavis.com.


Source: Ziff Davis Media Inc.

CONTACT: Randy Zane of Ziff Davis Media Inc., +1-212-503-3535, or
randy_zane@ziffdavis.com

Web site: http://www.ziffdavis.com/


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