Variety Announces the Launch of Vlifemag.com(TM)

Variety Announces the Launch of Vlifemag.com(TM)

LOS ANGELES, Feb. 24 /PRNewswire-FirstCall/ -- Variety launched its new luxury consumer website, Vlifemag.com(TM), the online companion to VLife magazine which chronicles the people and passions of entertainment. VLife premiered in March of 2003 and instantly became a hit within the entertainment community. Now Variety has made VLife magazine's bold and dramatic content available to the public via the Internet.

Vlifemag.com(TM) translates the irreverent spirit and slick design of the magazine with the timeliness that isn't available in print. The online version contains all the style and information from the print publication with new stories posted daily, plus content created exclusively for the online version, including extensive daily party photos and coverage. In addition, Vlifemag.com(TM) will house "TheStylephile.com," your first stop site for sample sales, trunk shows, bargains, store openings ... anything that makes shoppers want to shop.

"VLifemag.com will take the hallmarks of VLife -- startling, original photography and smart writing -- and translate them into a web-friendly format. From bars to cars to fashion, it's an insider's perspective of the creative ways in which industry-ites work and play, supplemented by an exclusive trove of photo features and party coverage," said Tom Tapp, Executive Editor, VLife.

The launch of Vlifemag.com(TM) is sponsored by Menstyle.com, Neiman Marcus, Top Button and Miramax Films.

About Variety:

The Variety Group, Daily Variety, Daily Variety Gotham, Weekly Variety, VLife, Variety China, and Variety.com, are all owned by Reed Business Information (RBI), the largest business-to-business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE:RUK)(NYSE:and)(NYSE:ENL) -- a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors.


Source: The Variety Group

CONTACT: Cathy Field, Managing Director, Marketing, of The Variety
Group, +1-323-965-5385

Web site: http://www.reedbusiness.com/portal/rp_home.htm
http://www.vlifemag.com/


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