L'Oreal Paris Supports the Ovarian Cancer Research Fund with the 'Color of Hope' Bracelet

L'Oreal Paris Supports the Ovarian Cancer Research Fund with the 'Color of Hope' Bracelet

Academy Award Nominated Actresses Receive Exclusive Diamond Version to Kick-Off the Campaign

NEW YORK, Feb. 24 /PRNewswire/ -- L'Oreal Paris' partnership of hope with the Ovarian Cancer Research Fund (OCRF) continues into the Academy Awards season with the introduction of the limited edition "Color of Hope" bracelet. A pave diamond and white gold circle on a mauve silk cord, the Color of Hope Bracelet will be presented to this year's Oscar(TM)-nominated actresses to congratulate them on their achievements, and in the hope that these great women of style and substance will don their bracelets as a show of support for the advancement of research, increased awareness, and ultimately, a cure for ovarian cancer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050224/NYTH009 )

Whether viewed as a circle representing life, endurance, or love, or seen as an "O" for OCRF, the bracelet will be a simple way for women (and men!) everywhere to visibly and tangibly help in the fight against this most deadly of women's cancers.

The silk cord is done in mauve because it is the "color" of hope as made popular by the L'Oreal Paris Color of Hope cosmetics collection, launched in 2004. Profits from the sale of the Color of Hope lipstick also benefited OCRF.

Along with the female Academy Award nominated actresses, other notable women who have long championed the fight against ovarian cancer, such as Trudie Styler, Rita Wilson, Donna Karan, Milla Jovovich, and Andie McDowell, will also be presented with the exclusive Color of Hope Bracelet in the week prior to the Academy Awards celebration.

But you don't have to walk the red carpet to take up the cause: A chic, sterling silver Color of Hope Bracelet is available through the L'Oreal Paris website (http://www.lorealparisusa.com/) and at L'Oreal Paris retail stores for $12.95, net profits to benefit the OCRF. The Color of Hope bracelet will be sold throughout 2005, and in what will become a new tradition, a variation will be available yearly.

L'Oreal Paris' dedication to and appreciation of women everywhere inspired the company to give back and make a difference. In 1997, L'Oreal Paris made a long-term commitment to the Ovarian Cancer Research Fund, which continues to build. To date, L'Oreal Paris has helped raise over $8 million dollars on behalf of the OCRF.

ABOUT THE OVARIAN CANCER RESEARCH FUND

The Ovarian Cancer Research Fund is the leading independent, non-profit organization in the United States dedicated to advancing research, raising awareness and finding a cure. Ovarian cancer takes the lives of 14,000 women in the United States each year, with 25,000 new cases being diagnosed annually. There is currently no method of early detection, leading to late diagnosis in 75 percent of all cases. The OCRF is committed to funding the best and the brightest of scientific investigators whose work focuses on new tools for detection and better treatment options. To date, the OCRF has funded 40 researchers at 20 leading cancer institutes nationwide.

Every day the Ovarian Cancer Research Fund makes a difference in the lives of thousands of women and their families. With each new grant awarded, new steps are being taken toward finding a cure. With their commitment comes hope to all. For more information, go to http://www.ocrf.org/.

ABOUT L'OREAL PARIS

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company with well-known products for the entire family, including Couleur Experte, Preference, Excellence Creme, Feria, and ColorSpa Moisture Actif haircolors; Studio Line styling products, the VIVE line of shampoos and conditioners, the L'Oreal Kids grooming line, Dermo-Expertise skincare, Body Expertise body care line and L'Oreal Paris Color Cosmetics.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050224/NYTH009
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: L'Oreal Paris

CONTACT: Franca Gerrard, +1-212-986-7000 x107, for L'Oreal Paris

Web site: http://www.ocrf.org/
http://www.lorealparisusa.com/


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