TeaLeaf RealiTea Gains Momentum as the Customer Experience Solution of Choice for leading Retailers

TeaLeaf RealiTea Gains Momentum as the Customer Experience Solution of Choice for leading Retailers

SAN FRANCISCO, Feb. 1 /PRNewswire/ -- TeaLeaf, a leading provider of solutions that offer powerful visibility into the online customer experience, today announced that a well-known and growing representation of the Internet's leading retailers rely on TeaLeaf RealiTea to immediately detect, analyze, and respond to problems blocking customers from successfully completing online transactions.

According to statistics released by Forrester Research Inc., in 2005, U.S. online retail sales will grow by 21 percent over 2004, to $175.3 billion. For a roster of leading online retailers including American Blinds Wallpaper & More, Bass Pro Shops, Cabela's, Crutchfield.com, Coldwater Creek, Collectibles Today, EB Games, Hammacher Schlemmer, Home Shopping Network, Levenger, LTD Commodities, Park Seed, RedEnvelope Inc., Schwan's, ShopNBC, and Tower Records, RealiTea ensures that every transaction goes smoothly by providing powerful visibility into what each real customer does and sees during an online shopping trip.

"It's inevitable that glitches will crop up along the path to checkout. TeaLeaf RealiTea makes sure our customers aren't the only ones finding these glitches, and helps us take care of them before they impact purchases," said Kevin Ertell, Vice President, Operations for Tower Records. "TeaLeaf gives us the best visibility into what our customers are doing as they browse, compare, and purchase. RealiTea is a 'must-have' technology for e-commerce. No online retailer should conduct commerce online without RealiTea."

Delivering real-time, browser-level visibility into every customer's complete online experience, the RealiTea platform maximizes conversation rates, while minimizing support costs by enabling eBusinesses to immediately detect, analyze, and respond to problems blocking customers from successfully completing online transactions. RealiTea passively captures what customers do and see in real-time. Providing rules-based session inspection, true visual reproduction, rapid diagnosis, and actionable reporting in a scalable and secure environment, RealiTea uncovers problems that otherwise go undetected, significantly reduces problem resolution time, and eliminates obstacles that lower customer conversion rates and raise customer service burdens.

"When the Web was 'new,' it was somehow acceptable for retailers to allow their customers to fail online, but it has never been acceptable for other channels," said Rebecca Ward, President & CEO of TeaLeaf. "Online sales during the 2004 holiday season were estimated at almost seven percent of the overall retail total. With retail profit margins and competition so tight, that's too significant a percentage to put at risk."

Ward added, "Our retail customers have increased their conversion rates dramatically by eliminating obstacles and allowing their customers to successfully complete purchases. Smart businesses realize that only by putting themselves in their customers' shoes can they truly deliver Web applications that work as well as if you were in a physical store."

About TeaLeaf RealiTea

TeaLeaf RealiTea passively captures what customers do and see in real- time, enabling immediate detection, analysis, and response to issues blocking customers from successfully using key eBusiness services. Providing rules- based session inspection, true visual reproduction, rapid diagnosis, and actionable reporting in a scalable and secure environment, RealiTea uncovers problems that otherwise go undetected, significantly reduces problem resolution time and eliminates obstacles that lower customer conversion rates and raise customer service burdens.

Delivering real-time, browser-level visibility into every customer's complete online experience, the TeaLeaf platform maximizes conversion rates while minimizing support costs by enabling eBusinesses to immediately detect, analyze and respond to problems blocking customers from successfully completing online transactions.

About TeaLeaf

TeaLeaf(R) is a leading provider of solutions that offer powerful visibility into the online customer experience. Providing unprecedented visibility to all stake holders within an organization, from C-level executives, IT management, business managers, and customer service, the TeaLeaf RealiTea platform is the only solution that gives a browser-level, 'outside-in' view of the customer experience of every user, for every transaction, because in the maturing eBusiness environment, online customer failures are no longer an option. Using patented technology, the award- winning TeaLeaf RealiTea solution enables companies to detect, analyze, and respond to eliminate obstacles that prevent customers from successfully conducting business online. TeaLeaf is headquartered in San Francisco, CA and its customers include more than 25 Fortune-class companies -- including more than 30 financial services institutions, 15 insurance providers, and nearly 40 leading retailers, as well as manufacturers, travel & hospitality, telecommunications, and distribution companies. For more information, email info@tealeaf.com or visit the Web site at http://www.tealeaf.com/ .

NOTE: TeaLeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.


Source: TeaLeaf Technology, Inc.

CONTACT: Geoff Galat of TeaLeaf, +1-678-513-4143, or ggalat@tealeaf.com;
or Cathy Wright of Kulesa PR, +1-650-340-1985, or cathy@kulesapr.com, for
TeaLeaf

Web site: http://www.tealeaf.com/


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