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Tuesday, February 01, 2005

TeaLeaf RealiTea Gains Further Inroads in Financial Services Industry

TeaLeaf RealiTea Gains Further Inroads in Financial Services Industry

Financial Services Leaders Ensure the Accuracy and Reliability of Web Applications by Focusing on Customer Experience

SAN FRANCISCO, Feb. 1 /PRNewswire/ -- TeaLeaf, a leading provider of solutions that offer powerful visibility into the online customer experience, continues to gain momentum in the financial services industry as more of the Internet's most trusted finance companies rely on TeaLeaf RealiTea to ensure an optimal customer experience, improve conversion rates, and drive adoption of their Web applications.

TeaLeaf's traction in the financial services segments (including banking, brokerage and funds, insurance, and mortgage), is fueled by the industry's pressing need for visibility into the actual customer experience of its highly sensitive, transaction-intensive Web applications. Financial institutions must have complete confidence that online services are always available, accurate, secure, compliant, and fraud-free. By enabling its customers to capture the entire session of every online user, detect obstacles that prevent them from transacting successfully, analyze the impact of those issues, and prioritize suitable response, RealiTea provides unparalleled customer insight and a quantifiable ROI. A sampling of TeaLeaf financial customers include:

* Banking: Citizens Financial Group, HSBC, ING DIRECT, Wells Fargo
Bank, and World Savings
* Brokerage & Funds: Nationwide Financial and optionsXpress
* Insurance: Bankers Life & Casualty, Central Mutual Life Insurance,
Conseco, Esurance, Ohio Casualty Group, Permanent General Assurance
Corporation, and Principal Financial Group
* Mortgage: New Century Mortgage Corporation



"TeaLeaf's software enables our bankers to better understand our customers' behaviors online in order to stay a step ahead of their needs. Bankers are able to identify and prevent problems immediately, as well as identify customer training needs," said Danny Peltz, Executive Vice President for Wholesale Internet and Treasury Solutions, Wells Fargo Bank.

"Our technology helps customers of our banking, financial service, and other on-line businesses to complete every transaction, every time. These businesses no longer have to settle for even a single customer failing online," said Rebecca Ward, President & CEO of TeaLeaf. "Using RealiTea, a banking customer, for example, can easily examine one of its customer's full banking session, which makes it possible for them to, in turn, immediately detect, analyze, and respond to application problems - before they impact the bottom line."

About TeaLeaf RealiTea

TeaLeaf RealiTea passively captures what customers do and see in real- time, enabling immediate detection, analysis, and response to issues blocking customers from successfully using key eBusiness services. Providing rules- based session inspection, true visual reproduction, rapid diagnosis, and actionable reporting in a scalable and secure environment, RealiTea uncovers problems that otherwise go undetected, significantly reduces problem resolution time and eliminates obstacles that lower customer conversion rates and raise customer service burdens.

Delivering real-time, browser-level visibility into every customer's complete online experience, the TeaLeaf platform maximizes conversion rates while minimizing support costs by enabling eBusinesses to immediately detect, analyze and respond to problems blocking customers from successfully completing online transactions.

About TeaLeaf

TeaLeaf(R) is a leading provider of solutions that offer powerful visibility into the online customer experience. Providing unprecedented visibility to all stake holders within an organization, from C-level executives, IT management, business managers, and customer service, the TeaLeaf RealiTea platform is the only solution that gives a browser-level, 'outside-in' view of the customer experience of every user, for every transaction, because in the maturing eBusiness environment, online customer failures are no longer an option. Using patented technology, the award- winning TeaLeaf RealiTea solution enables companies to detect, analyze, and respond to eliminate obstacles that prevent customers from successfully conducting business online. TeaLeaf is headquartered in San Francisco, CA and its customers include more than 25 Fortune-class companies -- including more than 30 financial services institutions, 15 insurance providers, and nearly 40 leading retailers, as well as manufacturers, travel & hospitality, telecommunications, and distribution companies. For more information, email info@tealeaf.com or visit the Web site at http://www.tealeaf.com/ .

NOTE: TeaLeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.


Source: TeaLeaf Technology, Inc.

CONTACT: Geoff Galat of TeaLeaf, +1-678-513-4143, or ggalat@tealeaf.com;
or Cathy Wright of Kulesa PR, +1-650-340-1985, or cathy@kulesapr.com, for
TeaLeaf

Web site: http://www.tealeaf.com/


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