Promosquad HitPredictor and Crossfade: Music Industry's Secret Weapon Strikes Gold

Promosquad HitPredictor and Crossfade: Music Industry's Secret Weapon Strikes Gold

NEW YORK, Feb. 24 /PRNewswire/ -- As record labels struggle to pull out of one of the worst slumps in their history by better relating to consumers and by cost-effectively releasing their strongest product, one company has quietly turned to the fans' opinions for the ultimate solution ... .and is succeeding in guiding labels and artists in choosing their strongest music and biggest hits. The company is promosquad HitPredictor, and it performs online predictive music research with a huge nationwide database of music fans on the "Hit" potential of new songs before they are released to the radio and retail.

Lead by music industry veterans Rick Bisceglia, Guy Zapoleon, and Doug Ford, Promosquad HitPredictor over the past 2 years has become the undisputed #1 brand of predictive music research in the nation, with charts featured in Billboard magazine, the Billboard Radio Monitor, and Entertainment Weekly. Many major and independent record companies, artists, and artist managers now utilize promosquad HitPredictor's music research as a regular and essential part of their rollout of new music. HitPredictor's results are incredibly accurate, and are used to guide labels in picking which singles to release to radio, and even on which artists to sign to record deals.

The fact is that there are countless examples of many labels that have literally changed their minds on which song to release to radio based on HitPredictor results, and have scored with some of their biggest hits ever as a result of following the opinions of promosquad.com's members. "It is a very competitive field, and labels spend hundreds of thousands of dollars to make and break their music," says Rick Bisceglia. "Getting actual music fans' opinions of music prior to release has now become a valuable part of the process" Guy Zapoleon says he hopes HitPredictor research results will "continue to encourage radio programmers to take more chances and stick with songs for longer periods of time."

The latest proof that the HitPredictor model works comes in the form of the band Crossfade, a group that promosquad HitPredictor discovered, researched, and signed to Columbia Records. The group's first single "Cold" is now rapidly climbing the Mainstream Top 40 radio charts after hitting #2 at Alternative, #1 at active rock, and gaining status as the most played single of the year nationwide at that format. Their self titled debut release was just certified with Gold status by the RIAA.

"We have worked this record for over a year and a half, and it continues to perform", says Columbia Records Group Executive VP Stu Bergen. "The radio research on the song "Cold" has been amazing; exactly as promosquad HitPredictor's system predicted it would be."

"promosquad.com operates a "Get Famous" program, which accepts unsigned releases from its members. "Standouts are placed into the HitPredictor system for predictive testing. Artists whose songs show hit potential are then A&R'd more thoroughly and then considered for signing", according to promosquad HitPredictor's Doug Ford. Crossfade was discovered through this process, and brought to showcase for Sony Music Label Group President/CEO Don Ienner, who obviously was intrigued by the research, heard the hits with his own ears, and offered the band a deal on the spot.

"It took the research of promosquad.com's HitPredictor and the undying support of that company to finally close our deal." says Crossfade's manager Chris Long. "This is proof that they have a way for unsigned bands to prove they not only deserve a deal, but can compete against the big bands." Crossfade's Ed Sloan agrees, "Promosquad HitPredictor was there from day one, and was the primary reason we were brought to Columbia records. Without them, we never would have gotten where we are today".

http://www.promosquad.com/

http://www.crossfadeonline.com/


Source: Promosquad HitPredictor

CONTACT: Doug Ford, Managing Partner, Promosquad HitPredictor,
+1-518-792-8900

Web site: http://www.promosquad.com/
http://www.crossfadeonline.com/


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