Play-By-Play Sports Wagering Service on Interactive Television Has Launched

Play-By-Play Sports Wagering Service on Interactive Television Has Launched

Interactive Systems Worldwide Betting System to Power 'WINPlay' Service on Over 1,000 Events for BSkyB in First Year

WEST PATERSON, N.J., Feb. 24 /PRNewswire-FirstCall/ -- Interactive Systems Worldwide Inc. (NASDAQ:ISWI) announced today that London-based BSkyB has successfully launched the ISWI interactive television version of its SportXction(TM) real-time, play-by-play betting system. Through an agreement between the company's wholly owned subsidiary, Global Interactive Gaming Ltd (GIG), and SkyBet (registered company name Hestview Limited), ISWI's patented SportXction(TM) wagering software has been made available to all of BSkyB's 7.6 million satellite TV households throughout the UK and Ireland. The agreement between GIG and SkyBet is a one-year trial on the basis of shared betting profits with either party having the right to terminate the agreement six months after launch. The iTV version of SportXction(TM) was successfully run on Wednesday, February 23rd during three simultaneous UEFA Champions League matches.

ISWI will operate the SportXction(TM) System for Sky Sports' broadcasts of soccer, cricket, golf, rugby, tennis and snooker during the entire year as a SkyBet branded product named "WINPlay." Global Interactive Gaming will bear the cost of operating the service from its technically advanced broadcast suites in central London. Since GIG currently intends to offer wagering on over 1,000 events during 2005 for its existing Internet partners, the Company does not anticipate significant incremental operational costs to provide this service for SkyBet.

ISWI and GIG Chairman, Barry Mindes, said, "This is the most significant accomplishment our Company has made to date and the culmination of several years of hard work and planning along with millions of dollars in development costs. 'WINPlay' will allow millions of BSkyB's satellite subscribers the opportunity to wager play-by-play on their favorite sporting events in real-time. SkyBet has been tremendously successful and a pioneer in the iTV betting market. This product will set a new standard for interactive gaming."

Using the BSkyB digital television platform, subscribers are able to make interactive wagers using their television remote control devices while watching a sporting event. A display of the wagering propositions and odds information are available simultaneously with the game's action on the screen.

About Interactive Systems Worldwide Inc. ("ISWI")

ISWI (NASDAQ:ISWI), incorporated in 1995, has designed, developed and patented an interactive hardware and proprietary software system, the SportXction(TM) System, which enables users to wager at fixed prices during the course of a sporting event, such as soccer, football, baseball, basketball, golf, tennis and cricket. The SportXction(TM) System accepts bets not only on the outcome of a sporting event, but also on discrete parts of the event and on specific game situations.

ISWI, through its wholly owned subsidiary, Global Interactive Gaming Limited, operates the SportXction(TM) System, in conjunction with established media and traditional wagering partners. ISWI acquired GIG in July 2002, which is located in London, England. GIG has concluded agreements for the SportXction(TM) System to be operated across several distribution platforms including the Internet, interactive TV and mobile phones. For more information, visit www.isw.com.

About SkyBet

SkyBet is the brand name of a betting services company registered in the UK as Hestview Limited, a wholly owned subsidiary of British Sky Broadcasting Limited (BSkyB). BSkyB's satellite TV distribution operation, Sky Digital (launched in October 1998), is the UK's largest supplier of digital TV services with approximately 7.6 million active households through the UK and Ireland. SkyBet is a prominent supplier of betting services to customers of Sky Digital through their interactive applications on digital TV.

This press release contains "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 including, but not limited to, whether ISWI will operate the SportXction(TM) System for over 1,000 events for BSkyB in the first year; whether the agreement will generate significant revenue for ISWI; the number of SkyBet customers who will utilize the SportXction system for placing wagers; and whether the SkyBet agreement will be cancelled after six months or renewed after one year. Investors are cautioned that these statements involve risks and uncertainties and the actual results may be different from those contained in these forward-looking statements. Additional risks and uncertainties are detailed in ISWI's filings with the Securities and Exchange Commission, including but not limited to its Form 10-KSB for the year ended September 30, 2004 and its Form 10-QSB for the three months ended December 31, 2004.

CONTACTS:
Media Contacts: (408) 975-3007
Evelyn Lee
The Hoffman Agency
elee@hoffman.com
For more background information on ISWI, please refer to www.iswinews.com

ISWI: (973) 256-8181 Investors: (858) 704-5065
Barry Mindes (Chairman) Matthew Hayden (President)
bmindes@sportxction.com Hayden Communications, Inc.
Bernard Albanese (President) matt@haydenir.combalbanese@sportxction.com
James McDade (Chief Financial Officer)
jmcdade@sportxction.com


Source: Interactive Systems Worldwide Inc.

CONTACT: Media, Evelyn Lee of The Hoffman Agency, +1-408-975-3007,
elee@hoffman.com; or Barry Mindes, Chairman, bmindes@sportxction.com, or
Bernard Albanese, President, balbanese@sportxction.com, or James McDade, Chief
Financial Officer, jmcdade@sportxction.com, all of Interactive Systems
Worldwide Inc., +1-973-256-8181; or Investors, Matthew Hayden, President of
Hayden Communications, Inc., +1-858-704-5065, matt@haydenir.com, for
Interactive Systems Worldwide Inc.

Web site: http://www.iswinews.com/

Web site: http://www.isw.com/


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