Online Gift Retailer RedEnvelope Selects Vocus Public Relations Software

Online Gift Retailer RedEnvelope Selects Vocus Public Relations Software

LANHAM, Md., Feb. 8 /PRNewswire/ -- Vocus, Inc., the global leader in on- demand software for public relations and government relations, announced today that RedEnvelope Inc., a multi-channel retailer of luxury gifts, selected Vocus public relations software to help manage its media contacts.

RedEnvelope is an online retailer of upscale gifts for every occasion, every day. The company offers a unique assortment of imaginative gifts through its catalog and website, http://www.redenvelope.com/. The company offers items for virtually any gifting occasion, and therefore proactively reaches out to a broad audience that includes consumer, business and financial media contacts at print, broadcast and online media.

"We found Vocus to be the most capable on-demand PR management software package in the marketplace," said Susan Hook, director of public relations. "It offers a more feature-rich product, proven scalability, and a terrific user experience."

Vocus provides the only totally integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.

"Companies that realize the incredible benefits of PR management software are choosing a proven solution in Vocus," said Rick Rudman, president and CEO, Vocus. "Vocus has become the market leader in on-demand PR management software by delivering on a track record of innovation and success for our thousands of customers."

About Vocus, Inc.

Vocus is the global leader in on-demand software for public relations and government relations. Its Web-based software helps companies meet today's local and global communications challenges, and build and manage relationships with reporters, analysts, elected officials and other key audiences. Vocus' award-winning software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, government relations and PAC reporting. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has received broad industry recognition and is used around the world by more than 1,000 organizations in five languages. Vocus is a privately held company with headquarters in metropolitan Washington and offices in North America, Europe and Asia. For more information please visit http://www.vocus.com/ or call 800.345.5572.


Source: Vocus, Inc.

CONTACT: Erin Lindsay of Vocus, Inc., +1-301-683-6022

Web site: http://www.vocus.com/
http://www.redenvelope.com/


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