Dex Media, Inc. and Aptas, Inc. Form Partnership to Bring Next-Generation Local Search to Market

Dex Media, Inc. and Aptas, Inc. Form Partnership to Bring Next-Generation Local Search to Market

DENVER, Feb. 8 /PRNewswire-FirstCall/ -- Dex Media, Inc. (NYSE:DEX) and Aptas Inc. today announced a partnership agreement that will bring next-generation local search capabilities to DexOnline.com, Dex's online Yellow Pages directory. The new capabilities will be introduced throughout this year and in early 2006.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030506/DEXLOGO)

"Our partnership with Aptas will enable us to take the local search experience to the next level, making DexOnline even more relevant for consumers and valuable for advertisers," said Dex Media CEO George Burnett. "With its strong management team and breadth of local search expertise, Aptas is an ideal partner to help us extend our local search leadership."

DexOnline has been named the usage leader in the company's 14-state region for three straight quarters, according to market research firm comScore. The Kelsey Group, a directory and local search industry research firm, recently gave DexOnline the highest overall rating among 15 U.S. Internet Yellow Pages/Local Search Sites based on depth of content, search capabilities, site intelligence, relevance of results and user interface and interaction.

"We look forward to working together to help Dex Media build on its leadership position in local search, introducing new capabilities that will create significant benefits for consumers and advertisers," said Aptas CEO Perry Evans.

About Dex Media, Inc.

Dex Media, Inc. is the exclusive publisher of the official White and Yellow Pages directories in print, Internet and CD-ROM for Qwest Communications International Inc. The company publishes 259 directories in Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming. The company's leading Internet based directory, DexOnline.com, is the most used Internet Yellow Pages in the states Dex Media serves, according to market research firm comScore. In 2003, after giving effect to the acquisition of Dex Media West, LLC, Dex Media, Inc. generated revenues of approximately $1.6 billion.

About Aptas Inc.

Aptas' unique methods of relevancy and deep content organization offer the most refined and ready to apply solutions in Local Search. Aptas' user-centered content enhancements and search functionality help connect and build relationships between consumers and locally targeted advertisers. Aptas' Directory Knowledge Base(TM) and suite of products and services transforms complex content into relevant knowledge critical Local Search success.

Safe Harbor for Forward-Looking and Cautionary Statements

This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dex Media to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

The following important factors, among others, could affect future results: continuing weakness in the U.S. economy; increased competitive pressure from other directory publishers or media companies; changes in interest rates or a reduction in Dex Media's cash flow that could impair Dex Media's ability to service its debt obligations; Dex Media's high level of indebtedness; and risks related to the start-up of new print or Internet directories and media services.

Other factors which could materially affect such forward-looking statements can be found in Dex Media's Registration Statement on Form S-1, including the risk factors. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward- looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Dex Media undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030506/DEXLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Dex Media, Inc.

CONTACT: Investors, Brooke Martellaro, +1-866-545-2900,
brooke.martellaro@dexmedia.com, or Media, Pat Nichols, +1-303-784-1555, or
+1-303-949-9672, pat.nichols@dexmedia.com, both of Dex Media, Inc.

Web site: http://www.dexmedia.com/


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