VRX Named Kimpton's Official Online Visual Content Provider

VRX Named Kimpton's Official Online Visual Content Provider

VANCOUVER, Feb. 8 /PRNewswire-FirstCall/ -- VRX Worldwide Inc. (TSX-V: VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. ("VRX"), has been named the Official Visual Online Content Provider of Kimpton Hotel and Restaurant Group LLC.

As the Official Online Content Provider for Kimpton Hotel and Restaurant Group ("Kimpton"), VRX will create high quality, web-friendly 360-degree virtual tours and still images of each restaurant, amenity, facility, and room type offered by each unique Kimpton property and visually organize the content by integrating the images into user-friendly, interactive maps. All content created by VRX under this agreement will be certified by Kimpton before being added to VRX's Hotel Archive. Once certified, the new content will be made available to Kimpton for use on their corporate website as well as their individual hotel websites and to travel intermediaries.

VRX's Hotel Program helps chains such as Kimpton manage their brand and the visual presentation of their properties across all online distribution channels. In addition to online brand management, VRX delivers the highest quality and most user-friendly online visual content on the Internet while delivering a consistent user-experience across every hotel in its Hotel Archive. The quality and consistency of VRX's Hotel Content increases consumers' purchasing and booking confidence.

"At Kimpton Hotel and Restaurant Group, we offer a collection of truly distinctive businesses, each of which has its own character, personality and soul. In essence, every Kimpton hotel and restaurant tells a story," stated Jimmy Suh, Vice President, Revenue Management and Distribution for Kimpton. "To showcase our unique collection of lifestyle hotels, we selected VRX because of their uncompromising commitment to quality, rich history of working with leading travel brands, proven infrastructure, and experienced staff."

Under this agreement, VRX will cover all of Kimpton's properties throughout the United States and Canada:

Aspen CO
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Sky Hotel

Boston, MA
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Onyx Hotel

Cambridge, MA
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Hotel Marlowe

Chicago, IL
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Hotel Allegro
Hotel Burnham
Hotel Monaco

Denver, CO
----------
Hotel Monaco

Miami, FL
---------
Mayfair Hotel & Spa
The Ritz Plaza Hotel

New Orleans, LA
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Hotel Monaco

New York, NY
------------
70 Park Avenue Hotel

Salt Lake City, UT
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Hotel Monaco

San Diego, CA
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Hotel Solamar

San Francisco, CA
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Hotel Monaco
Monticello Inn
Hotel Palomar
Prescott Hotel
Sir Francis Drake
Hotel Villa Florence
Hotel Serrano
Hotel Argonaut
Galleria Park Hotel
Harbor Court Hotel
Hotel Triton

Seattle, WA
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Alexis Hotel
Hotel Monaco
Hotel Vintage Park

Silicon Valley, CA
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Cypress Hotel

Washington, DC
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Hotel George
Logan Circle
Hotel Helix
Hotel Madera
Topaz Hotel
Hotel Monaco
Hotel Rouge

Portland, OR
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5th Ave. Suites Hotel
Hotel Vintage Plaza

Vancouver, BC
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Pacific Palisades

Whistler, BC
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Summit Lodge




"We are pleased to have a company of Kimpton's stature and reputation join our Hotel Program. With their exceptional portfolio of spectacular hotels and restaurants, their participation in our program will significantly improve our offering," stated David MacLaren, President and CEO of VRX. "We look forward to unveiling Kimpton's unique properties to the World using our stunning imagery and interactive maps."

About Kimpton Hotels and Restaurants

Kimpton is a San Francisco-based company known for its collection of stylish independent lifestyle hotels that are coupled with fine chef-driven restaurants. Founded in 1981, the company currently operates 38 hotels and restaurants across the United States and Canada. Kimpton's combination of unique design, outstanding service and an adjacent destination restaurant has proven a great success. Kimpton's signature elements are care, comfort, style, flavor and fun. For more information, please visit www.kimptonhotels.com or call 1-800-Kimpton.

About VRX

VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands like Expedia, Carnival, Walt Disney, Sandals, Virgin Holidays, Southwest Vacations and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's destination and hotel content in their search for the perfect vacation. To find out more about VRX Studio's products and services, visit www.vrxstudios.com

VRX Worldwide Inc.

per: "David MacLaren"

David MacLaren
President and CEO


Contacts:

Investor Relations
------------------
Barry Girling
VRX Worldwide Inc.
1 (877) 688-2321
wbg@vrxworldwide.com

Public Relations
----------------
Deborah Thomson
DT Communications
(416) 867-2306
Deborah@dtcommunications.com


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responsibility for the accuracy or adequacy of its contents times.



Source: VRX Worldwide Inc.

CONTACT: Investor Relations: Barry Girling, VRX Worldwide Inc.,
1 (877) 688-2321, wbg@vrxworldwide.com; Public Relations: Deborah Thomson,
DT Communications, (416) 867-2306, Deborah@dtcommunications.com


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