The Weather Channel(R) Chooses AT&T to Heat Up Access to Valuable Weather Services

The Weather Channel(R) Chooses AT&T to Heat Up Access to Valuable Weather Services

ATLANTA, Feb. 8 /PRNewswire/ -- AT&T (NYSE:T) today announced it has been selected to be the exclusive provider of streaming and caching services for http://weather.com(r/), the most trusted source of weather information on the Web and the Web site of The Weather Channel. http://weather.com/'s content is currently ranked the 10th most popular on the Web by Nielsen//NetRatings with more than 25 million users. Terms of the agreement were not disclosed.

AT&T's Internet Protocol (IP) backbone will provide the leading Internet weather resource with unlimited bandwidth and faster content delivery performance, reducing download times for users who rely on http://weather.com/ for trusted and relevant weather forecasts.

"By providing bandwidth on demand and superior caching capabilities, AT&T's solution ensures that http://weather.com/ users have unimpeded access to the weather information that can impact their plans and lives," said Dan Agronow, vice president of technology for The Weather Channel Interactive. "We can now more effectively prepare for traffic spikes during severe weather events in order to maintain the highest standards for our users. We are also better equipped to expand our services and grow our audience in the future."

About The Weather Channel

The Weather Channel Interactive http://weather.com/, a product of The Weather Channel Interactive and the Web site of The Weather Channel(R), is the ultimate source of weather on the Web. The site helps users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. http://weather.com/ reaches more than 25 million unique users each month and is the most popular source of online weather, news and information. Its content is currently ranked the 10th most popular according to Nielsen//NetRatings. The Weather Channel Interactive is the leading provider of broadband and wireless weather products and also provides consumers with unique and customizable products such as Desktop Weather by The Weather Channel and Notify! by The Weather Channel, a personalized weather alert service. The company's partnerships include America Online, Yahoo!, Excite Networks, http://msnbc.com/, http://usatoday.com/, AT&T WorldNet, http://abcnews.com/, Digital City, Road Runner, Verizon Wireless, Cingular, AT&T Wireless, Sprint, Nextel, and T-Mobile.

About AT&T

For more than 125 years, AT&T (NYSE "T") has been known for unparalleled quality and reliability in communications. Backed by the research and development capabilities of AT&T Labs, the company is a global leader in local, long distance, Internet and transaction-based voice and data services.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991018/ATT )

Photo: http://www.newscom.com/cgi-bin/prnh/19991018/ATT
Source: AT&T

CONTACT: David Mancuso of AT&T, +1-617-574-3210, dmancuso@att.com

Web site: http://www.att.com/
http://weather.com/


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