Limelight Networks and IFILM Feed Super Bowl Commercial Craze With Online Instant Replay

Limelight Networks and IFILM Feed Super Bowl Commercial Craze With Online Instant Replay

IFILM Again Taps Content Delivery Network to Stream Super Bowl Sunday's Most Popular Ads to Millions

TEMPE, Ariz. and LOS ANGELES, Feb. 7 /PRNewswire/ -- Super Bowl-wise, the only thing that comes close to getting as much attention as the game itself is the array of over-the-top commercials that premiere. Limelight Networks, a leading Internet content delivery network, and IFILM, a leading video-entertainment destination on the Web, are teaming up again to make the ads available via 'Internet streaming' for online instant replay immediately following the big game on February 6, 2005. The two companies collaborated in 2004 and experienced record traffic. Once again, millions of people who either missed the ads during the game or simply wanted to see them again can log onto IFILM at www.ifilm.com and stream the ads from Limelight Networks' global content delivery network.

"We're prepared for an onslaught, having taken our cue from last year's dramatic growth in demand when we served nearly 15 million streams in 72 hours -- over five times the traffic IFILM saw in 2003," said Bill Rinehart, CEO, Limelight Networks. "In recent years, Super Bowl ads have found a niche in America's popular culture, and it's exciting to play a role in this phenomenon."

Rinehart noted that the popularity of the annual IFILM event demands a highly scalable network to accommodate the surge in viewer demand. "Our distributed delivery platform enables IFILM to handle the high resolution Super Bowl ad streams and downloads with ease, reflecting our focus on providing the highest-performance content delivery network for online video and music in the entertainment industry."

"We're eagerly anticipating this year's Super Bowl, and we're confident that we will be able to drive this year's increased ad traffic seamlessly," said Blair Harrison, CEO, IFILM. "Thanks to the Limelight Networks platform, we are prepared for dramatic traffic surges and look forward to delivering on our traditional Super Bowl experience."

About IFILM

The IFILM Network is a leading video entertainment destination on the Web, offering channels of movies, short films, TV clips, video game trailers, music videos, and its celebrated "Viral Videos" collection. Through its distribution partners including Real Networks, WindowsMedia, Philips, Fandango, Akimbo and IGN/Rotten Tomatoes, the IFILM Network reaches over twenty million buzz-building visitors per month. The Network offers unique brand-building programs for blue-chip advertising partners spanning the automotive, beverage, consumer packaged goods, movie studio, television and cable network, technology, and video game categories. IFILM is a privately held company based in Hollywood, California with investors that include Axiom Ventures, Inc., Eastman Kodak Company, Liberty Digital, Rainbow Media, Sony Pictures Entertainment, and Vulcan Ventures, Inc.

About Limelight Networks

Privately held Limelight Networks is the leading content delivery network for Internet distribution of music, video, games and software. Limelight's advanced content delivery network enables the world's top entertainment companies to cost-effectively deliver entertainment and software via the Internet, making Limelight Networks the content delivery network of choice for over 300 world-class entertainment companies including ABC Radio Networks, NPR, Dreamworks, LLC, IFILM, Live365, Marimba, Musicmatch - Yahoo!, NC Interactive, Real Networks Rhapsody, Radio Free Virgin, XM Radio, RadioIO and Valve Software. For more information, visit: http://www.limelightnetworks.com/ .


Source: Limelight Networks

CONTACT: Wynne Ahern of Communication Strategies, LLC, +1-510-663-3213,
or wynne@commstrat.net

Web site: http://www.limelightnetworks.com/


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