Dealer.com Launches All New Web Marketing Solutions for Auto Dealers at NADA Convention

Dealer.com Launches All New Web Marketing Solutions for Auto Dealers at NADA Convention

NEW ORLEANS, Feb. 7 /PRNewswire/ -- Dealer.com announced the new version release of its Dealer Website Marketing platform at the 88th annual NADA convention in New Orleans. New version releases included new designs and functionality for 2005 SmartSites(TM) website marketing solutions, an upgrade release of PowerMail(TM) and all new Specials Builder(TM). Dealer.com's continues to pioneer innovation of new features and toolsets for dealerships nationwide and notwithstanding continues to be the only web solutions provider to offer its entire toolset on one platform to manage and operate.

"The demand for our product is unlike we have ever seen," said Mark Bonfigli, President and CEO of Dealer.com. "We recognized long ago that dealers needed one platform to manage their web presence and now that the word is out there that Dealer.com has the one solution, dealers are lining up to get onto the platform"

Dealer.com automotive solutions now span dealer/group/portal websites, lead management, inventory management, content management, contact management, email, and search engine marketing. Dealer.com's solutions continue to be the one comprehensive platform that dealers can use to operate their online marketing from one place.

"SmartSites(TM) represents the continuing effort of Dealer.com to bring the most comprehensive Lead Generation, Lead Management and Web Marketing solutions into one easy to use system" said Marisa Mora, marketing director for Dealer.com. "We are proud to the only company in the industry to pioneer and build an all in one solution that can enable auto dealers to automatically market their inventories, create dynamic website content as well as manage and retain leads throughout the sales and customer cycles without the need for multiple solutions or separate logins for dealership employees. Essentially, dealers are now enjoying "The power of 1" (solution) said Mora.

In addition to SmartSites(TM) Dealer.com will announce several new website components and products targeted at driving more online business to auto dealers. These products include several versions of new vehicle configurations, a new online specials and coupon builder and an all new media rich broadcast email system as well as well as consumer website pages that store customers shopping preferences and assist them with online shopping.

"We are absolutely ecstatic about the way these new products are working for dealers and the results they are bringing", said Mora, "with SpecialsBuilder(TM), dealers are empowered to create dynamic specials and coupons to be displayed on a dealer's websites to deliver rich media incentives to their customers which will enhance submission rates and generate a higher rate of return from online website shoppers. With PowerMail(TM) dealers are able to create custom media rich emails to "push" specials, coupons, inventory and new vehicle information to interested customers either one at a time or hundreds at a time. The new vehicle configurator and research products called QuoteFactory(TM) and VirtualShowroom(TM) come in a variety of formats to fit the needs of every franchise dealer and they include a talking assistant to help customers through the their shopping process step by step. The MyCars Showroom(TM) allows customers to save and manage the vehicles they are interested in for future visits as well as get notified with photos and details automatically as inventory changes. With these products we are now providing a powerhouse of marketing tools to help dealers deliver valuable product information to their customers 24-7.

About Dealer.com, Inc

Dealer.com, Inc was founded in 1997 to innovate web solutions for auto dealers. Since that time, it has become a leader in the automotive web solutions space. Thousands of dealerships across North America now utilize solutions that are managed on the Dealer.com platform. The Dealer.com suite of web solutions has grown to include lead management and inventory management tools, content management systems, regional automotive website portals and new vehicle data systems as well as search engine marketing. With an ever growing industry demand for results driven, consumer friendly web solutions, Dealer.com proudly moves forward with its mission to become the most sought after automotive web solution provider in the world. Dealer.com offices are located in Manhattan Beach, CA and Burlington, VT

For more information on Dealer.com visit http://www.dealer.com/ or call 888-894-8989

Dealer.com, Mycars Showroom, QuoteFactory, PowerMail and SpecialsBuilder are trademarks of Dealer Dot Com, Inc.


Source: Dealer.com

CONTACT: Marisa Mora of Dealer.com, +1-888-895-2991, marisa@dealer.com

Web site: http://www.dealer.com/


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