Life in the Fast Lane of High-Tech PR Revealed in Weinkrantz Web Log

Life in the Fast Lane of High-Tech PR Revealed in Weinkrantz Web Log

International Strategic PR Consultant Alan Weinkrantz Offers Observation, Reflection, News, Analysis, and More in Fast-Paced Blog

SAN ANTONIO, Feb. 7 /PRNewswire/ -- The world of high-technology public relations is fast and frenzied, with competition and timing providing some of the biggest challenges. Nevertheless, the successful practitioner must devote considerable bandwidth to such activities as considering history and trends, technological nuances, and subtleties in market positioning. Contemplation and serious thought are the engines that drive this highly competitive market.

Alan Weinkrantz has been practicing strategic public relations for more than two decades, and the fruits of his endeavors are offered at his blog, http://alanweinkrantz.typepad.com/ . Reader comments are welcomed and replied to.

"Strategic PR in the high-technology industry is usually perceived as fast-paced and often reactive," said Alan Weinkrantz, president of the San Antonio, Texas, based Alan Weinkrantz And Company. "This perception reflects a lack of understanding of the strategic element of messaging. A stroll through my blog postings will reveal the diversity and creativity of the thinking and planning that goes into successful PR and messaging efforts. I believe my blog will appeal to journalists, analysts, vendors, and end-users -- anyone who wants insights into the process and what differentiates a successful effort from all the rest."

Recent information on the Weinkrantz blog include such pots as:
-- differentiating your message;
-- timing your news in December;
-- before you pitch;
-- chasing echoes;
-- who do we know vs. knowing how to sell; and
-- fun insights about the difficulties of choosing new laptops or TVs.



The blog also contains links to recent and interesting articles on the industry and Weinkrantz's clients, as well as information on worldwide tools of the PR trade, photos, trade shows, links to other industry gurus, and more.

Blogging has become an important way for people to inform and be informed on issues and ideas and to comment on recent developments and trends. A recent study by the Pew Research Project found that 11 percent of all Internet users read other people's blogs.

With their experience in working with companies in technology related industries, Alan Weinkrantz And Company is a full-service strategic public relations firm serving technology-based companies in North America and Israel.

Alan Weinkrantz And Company, 3737 Broadway, Suite 280, San Antonio, Texas, 78209, USA

Tel: 210-820-3070, Fax: 210-820-3080, http://www.weinkrantz.com/

Press Contact:
Alan Weinkrantz
210-820-3070 ext. 103
alan@weinkrantz.com


Source: Alan Weinkrantz And Company

CONTACT: Alan Weinkrantz of Alan Weinkrantz And Company, +1-210-820-3070
ext. 103, or alan@weinkrantz.com

Web site: http://www.weinkrantz.com/
http://alanweinkrantz.typepad.com/


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