Auction Safari Selects Planit for Branding Campaign; - New eBay Brokerage Taps Into Nation's Hottest Virtual Retail Trend -

Auction Safari Selects Planit for Branding Campaign; - New eBay Brokerage Taps Into Nation's Hottest Virtual Retail Trend -

BALTIMORE, Dec. 7 /PRNewswire/ -- A special issue of "Entrepreneur" magazine, devoted entirely to eBay, calls the auction site "the most explosive opportunity for retailers ever." In June, "Business Week" announced that "430,000 people make their living on eBay." With sales of $8 billion in the second quarter of 2004 and more than 29 million items for sale, eBay clearly isn't just for t-shirts and online garage sales anymore.

Auction Safari, an eBay brokerage certified to recruit and support independent brokers in their effort to open eBay businesses, has selected Planit, Inc., the integrated brand communications agency, for brand building, including logo development, creation of the retail identity, and print advertising.

"We chose Planit for their branding expertise and their team's experience in the retail segment," said Ronald L. Bratt, Auction Safari principal. "We like the way the agency creates buzz."

Auction Safari moved into their 8,400-square-foot facility in Columbia, Maryland, in November. Auction Safari began advertising to recruit brokers in Maryland in November. Brokers will be provided with training and other support, as well as office and warehouse space. Auction Safari is also holding training courses for anyone interested in becoming an Auction Safari/eBay broker.

"We're thrilled to have this opportunity to bring cutting-edge ideas to cutting-edge technology," said Matt Doud, president and co-founder of Planit. "We plan to create a magnetic brand image for Auction Safari that will capture the excitement and potential of the online retail auction phenomenon."

About Auction Safari

Auction Safari (http://www.auction-safari.com/) is a certified eBay brokerage committed to excellence in eBay sales through providing independent sellers with cutting-edge technology and business services, including training, referrals, sales, and office and warehouse support. Auction Safari brokers enjoy the independence, flexibility and financial freedom of being in business for themselves, while benefiting from the professional services and support offered by one of the nation's fastest growing eBay brokerages.

About Planit

Planit (http://www.planitagency.com/) is a Baltimore-based integrated brand communications agency that provides advertising, design, direct, interactive and public relations services to clients in various industries. The agency, established in 1994, incorporates strategies and real-world tactics to give shape to corporate brands and strengthen organizations by delivering measurable results. Planit's client roster includes CitiFinancial, Chevy Chase Bank, College of Notre Dame of Maryland, The Cordish Company, Six Flags and XLHealth.


Source: Planit

CONTACT: Melissa Dobres, Public Relations Associate, Planit,
+1-410-962-8500 ext. 147, mld@planitagency.com

Web site: http://www.auction-safari.com/

Web site: http://www.planitagency.com/


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