Search Engine Marketing Agency icrossing Promotes Rod Lenniger to COO

Search Engine Marketing Agency icrossing Promotes Rod Lenniger to COO

NEW YORK, Dec. 7 /PRNewswire/ -- icrossing, the leading search engine marketing agency, is proud to promote Rod Lenniger from Senior Vice President of Operations to Chief Operating Officer. Lenniger will oversee seven key departments within icrossing: Technology and Natural Search Optimization, Product Development, Analytics, Media, Creative, Project Management, and Human Resources and Training.

After joining icrossing this summer, Lenniger added personnel to handle growth in icrossing's four primary services: Natural Search Optimization, Paid Search Management, Search Analytics, and Search Intelligence.

"Since I joined, we have been working to refine the operations model for success and fill in the pieces." says Lenniger. He notes that a newly expanded team of direct reports, with experience from such pioneering companies as AOL, Agency.com, and Bigfoot Interactive, will be key resources for icrossing in 2005.

"We have dramatically stepped up our ability to deliver services to clients, and clients will benefit from enhanced offerings in 2005," Lenniger adds.

"From day one, Rod Lenniger has made a big impact," says icrossing CEO Jeffrey Herzog. "He brings the experience and the passion for success and we're fortunate to have him on our team."

Lenniger was previously president of Stoner-Roland, LLC, a management and consulting services firm. His background includes over 20 years of accomplishments in the information technology sector. Lenniger, Chairman Emeritus of the Arizona Technology Council, was appointed by the governor of Arizona to the state's Information and Technology Acquisition Council in 2003.

About icrossing:

Search engine marketing agency icrossing has been connecting businesses with qualified customers through the medium of search since 1998. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Natural Search Engine Optimization, Paid Search Management, Search Analytics, and Search Intelligence. With its dedicated focus on search engine marketing, icrossing continuously pioneers new and better ways to help clients meet and surpass their goals through customized solutions. For more information, visit http://www.icrossing.com/.


Source: icrossing

CONTACT: David Berkowitz of icrossing, +1-646-346-8343, or
david.berkowitz@icrossing.com

Web site: http://www.icrossing.com/


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