Ascential Software Empowers Organizations to 'Master' Data Rationalization

Ascential Software Empowers Organizations to 'Master' Data Rationalization

Ascential Software Teams with Accenture to Discuss How to Create, Maintain and Leverage High-Quality Customer Information Throughout the Enterprise

WESTBORO, Mass., Nov. 29 /PRNewswire-FirstCall/ -- Ascential Software Corporation (NASDAQ:ASCL), the enterprise data integration leader, today announced that it will host a webinar on "Implementing Master Data Rationalization" on Thursday, December 9 at 12:00 noon EST. Experts from Ascential Software and its alliance partner Accenture, a global management consulting, technology services and outsourcing company, will discuss the process of master data rationalization, which is used to create a comprehensive and reliable repository of customer information across the enterprise, to promote significant operational improvements. For more information, or to register online, please visit: http://www.ebizq.net/webinars/5323.html.

"Incomplete and unreliable customer data is the Achilles heel of many enterprises. Consider the common example of a customer who has used multiple services, and for whom multiple records may exist," said Michael Curry, senior product marketing manager, Ascential Software. "Master data rationalization is the key to gaining a single record and holistic view of this customer, which helps to improve customer service -- for instance, recognizing that the customer may be entitled to special incentives and discounts." Going one step further, master data rationalization is also the key to accurately identifying cross-enterprise purchasing patterns and capitalizing on sales opportunities.

This webinar will outline the steps required to create a master customer database and link that database to operational systems. Specifically, attendees will learn processes for:

-- Identifying heterogeneous customer data across multiple systems
-- Linking duplicate and matched records, and creating a single view
across systems
-- Connecting master data to operational systems
-- Ensuring the continuing integrity of master customer data

Speakers include:
-- Michael Curry, senior product marketing manager, Ascential Software,
who currently leads Ascential Software's Service Oriented Architecture
initiatives. With more than ten years of experience in the software and
systems integration industries, Curry's career has focused on
implementing large-scale systems within Fortune 500 companies.

-- James Miller, a partner in Accenture's electronics and high technology
customer relationship management (CRM) service line. With more than
nine years of CRM experience, Miller has been involved in Accenture's
CRM practice since early 1995. During this time, Miller has focused
exclusively on CRM for the high technology industry. Miller's
experience ranges from implementing various CRM packaged applications
to developing innovative Web-based eCRM solutions for several major
high technology companies.

About Accenture


Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills, and technologies to help clients improve their performance. With approximately 95,000 people in 47 countries, the company generated net revenues of US$11.8 billion for the fiscal year ended Aug. 31, 2003. Its home page is http://www.accenture.com/.

About Ascential Software

Ascential Software Corporation (NASDAQ:ASCL) is the leader in enterprise data integration. Customers and partners worldwide use the Ascential Enterprise Integration Suite to confidently transform data into accurate, reliable and complete business information to improve operational performance and decision-making across every critical business dimension. Our comprehensive end-to-end solutions provide on demand data integration complemented by our professional services, industry expertise, and methodologies.

Ascential Software is headquartered in Westboro, Mass., and has more than 3,000 customers and partners globally across such industries as financial services and banking, insurance, healthcare, retail, manufacturing, consumer packaged goods, telecommunications and government. For more information call 1-800-966-9875 (or 1-508-366-3888 from outside the U.S. or Canada) or visit the Ascential Software website at http://www.ascential.com/.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the functionality, characteristics, quality and performance capabilities of Ascential Software's products and technology; results achievable and benefits attainable through deployment of Ascential Software's products and provision of services; and improvements in operational performance and decision-making. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the ability of the company to expand its market share; growth rates for the enterprise data integration software market; general business conditions in the software industry, the technology sector, and in the domestic and international economies; rapid technological change in the markets served by the company; dependence on international operations; global and geopolitical instability; compliance costs associated with regulations to which the company is subject, including the Sarbanes-Oxley Act of 2002, and the impact of such regulations; and difficulties that the company may experience integrating technologies, operations and personnel of completed or future acquisitions. For a detailed discussion of these and other cautionary statements, please refer to the filings made by Ascential Software with the Securities and Exchange Commission, including, without limitation, the most recent Quarterly Report on Form 10-Q. Ascential Software disclaims any intent or obligation to update any forward-looking statements made herein to reflect any change in Ascential Software's expectations with regard thereto or any change in events, conditions, or circumstances on which such statements are based. Ascential Software is not responsible for statements attributed to third parties within this release or in any materials referenced herein. Partnerships described herein shall be deemed to be strategic alliances only, and shall not imply the power of either partner to bind the other partner or to incur obligations on behalf of the other partner.

Ascential is a trademark of Ascential Software Corporation or its affiliates and may be registered in the United States or other jurisdictions. Other marks are the property of the owners of those marks.


Source: Ascential Software Corporation

CONTACT: Chas Kielt of Ascential Software Corporation, +1-508-599-7256,
chas.kielt@ascential.com; or Kristina LeBlanc of Porter Novelli,
+1-617-897-8200, kristina.leblanc@porternovelli.com

Web site: http://www.ascentialsoftware.com/
http://www.accenture.com/


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