iXiGO.com Ranks No. 1 in Social Engagement Amongst all Indian Travel Brands

iXiGO.com Ranks No. 1 in Social Engagement Amongst all Indian Travel Brands

NEW DELHI, July 16, 2012/PRNewswire/ --

iXiGO.com Emerges as Most Influential Travel Brand on Social Media, #4 Amongst all
Online Brands



India's leading travel planning website, iXiGO.com, has reached a critical milestone
in its growth story. The fast growing travel site has emerged as India's most influential
travel brand on social media, as per statistics shared by two third-party sources -
Pinstorm's India Influencers Index 2.0 - http://pinstorm.com/ii/#brands
[http://pinstorm.com/ii ] and 'Brands Going Social' by Media2win -
http://socialbrands.media2win.com



(Logo:
http://photos.prnewswire.com/prnh/20120517/100457 )




While Pinstorm's India Influencer Index ranks iXiGO.com #17 among all brands in India,
the rank goes up to #4 among all Indian brands when measured purely by the brand's Klout
score, ahead of all other e-commerce brands in India, and even a large number of media and
news channels in the country. As per the 'Brands Going Social' index, iXiGO.com ranks #1
in travel and #4 among all e-commerce brands when one applies an 'Engagement Index'
metric, defined as the ratio of fans/followers talking about the brand and the overall
number of followers/fans of the brand, for brands which have more than 100,000 likes. In
both these indexes and studies, iXiGO.com emerges as the definitive #1 in the travel
category and a leading brand in the overall e-commerce category, ahead of brands such as
eBay, Flipkart, BookMyShow, and Expedia.



iXiGO's social media presence on Facebook (http://www.facebook.com/ixigocom) has
over 182,000+ likes with nearly 15,000 users talking about the brand, whereas on Twitter
(http://www.twitter.com/ixigorocks [http://twitter.com/ixigorocks ]) it has 2100+
followers. On both these platforms, iXiGO has experienced sustained growth in fan
following by creating and curating interesting and engaging travel related content and
trivia and sharing it with their fans.



The company attributes its phenomenal success on social media to its philosophy of
listening closely to users and engaging with them using a more human side of the brand,
just like another friend on Facebook.



"While one can focus on building a large fan base, what really matters is whether
there is true engagement and buzz around the brand. How attentive are your followers to
your communication and how relevant do they find the content to their own aspirations? On
Facebook, a typical post on any brand page reaches less than 10% of the overall community
and gets only 3-4% of fans talking about the brand, as likes, comments or shares. With
some really engaging travel trivia, facts, photos and contests, we have been able to reach
15-20% of our community and have over 8% of iXiGOers on our page engaging with it
actively. This is fuelling our organic fan growth and has resulted in this achievement,"
said Saurabh Srivastava, VP Marketing & Product Strategy, iXiGO.com.



Social Media has become a crucial part of the brand positioning and marketing strategy
for every brand. iXiGO has integrated the importance of social influence to their
innovation cycle as well. Earlier this year, iXiGO launched India's first natural language
flight search product for Facebook (iXiGOSearch) and Twitter (@iXiGOSearch) allowing users
to get real-time fares and availability by conversing with the page. iXiGO.com has been
known for its industry-first product innovations and its most recent launch, the iXiGO
Trip Planner (http://www.ixigo.com/trip-planner), dubbed 'the search engine with a
human touch' by eyefortravel.com
[http://www.eyefortravel.com/mobile-and-technology/search-engine-human-touch ], and
recently featured in BBC World's Fast Track
[http://news.bbc.co.uk/1/hi/programmes/fast_track/9737543.stm ] has become a perfect
example of how natural language search, infographics and travel information can be mashed
up into a product with an inspirational and fun user-experience.



About iXiGO.com:



iXiGO.com is India's leading travel search and trip planning website. iXiGO.com's
vision is to develop products to ease and simplify the life of travelers and to make
traveling a happy and wholesome experience, exemplified by products such as TripPlanner
[http://www.ixigo.com/q ], FareMapper [http://www.ixigo.com/mapper ], FlightPlanner
[http://www.ixigo.com/planner ] amongst others. Launched in 2007 by IIT, INSEAD and
Amadeus alumni as the first travel search engine in India, iXiGO's unbiased search results
and ease-of-use have won it several accolades from TiE and NASSCOM, and have propelled it
to one of the top travel sites in India almost entirely through word-of-mouth from
satisfied users. Leading publications have referred to iXiGO as the "Google for travel"
for Indian consumers. iXiGO.com is an investee company of SAIF Partners & MakeMyTrip
Limited.



For more information about iXiGO.com, visit www.ixigo.com [http://www.ixigo.co.uk ] or
m.ixigo.com [http://m.ixigo.com ] (mobile). Keep up with interesting trivia, facts and
contests around travel by iXiGO.com on Facebook at http://www.facebook.com/iXiGOcom
and Twitter @ixigorocks [http://twitter.com/ixigorocks ].



Primary Media Contact: Saurabh Shrivastava, saurabh@ixigo.com, 91-124-4617884



Secondary Media Contact: Kshiti Garg, kshiti@ixigo.com, 91-124-4617884




Photo:
http://photos.prnewswire.com/prnh/20120517/100457

Source: Le Travenues Technology Pvt. Ltd. (IXIGO.com)

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