Tonight Champagne Perrier-Jouet Celebrates its 200th Anniversary

Tonight Champagne Perrier-Jouet Celebrates its 200th Anniversary

LONDON, October 11, 2011/PRNewswire/ --

Tonight, the House of Champagne Perrier-Jouet holds its UK
Bicentenary celebrations with a lavish 'Living Legacy' private party shared
with 100 VIP guests drawn from across the creative spectrum.

- With Photos

Hosted at the prestigious London town house, Il Bottaccio at Hyde Park
Corner, the evening followed a journey from the boutique House's foundation
in 1811 to the modern day.

A champagne reception with Perrier-Jouet Belle Epoque 2004 was followed
by a sumptuous Bicentenary Dinner inspired by Monsieur Albert Roux OBE.
After dinner, a stunning 'live' exhibition of guest portraits by Lorenzo
Agius was unveiled and the evening concluded with DJ sets by Mark Ronson and
Sam Young.

The Perrier-Jouet 'Mentors & Muses' party celebrated the House's living
legacy: a unique philosophy embracing expertise, artistry and 'art de vivre'
spirit, developed and shared over two centuries. To honour this 200-year old
marriage of craftsmanship and inspiration, the evening was conceived as an
opportunity for guests, drawn from across the creative spectrum, to
personally recognise and pay tribute to their own sources of inspiration -
past, present or future. The guest list comprised VIP's who each invited
their personal Mentor, Muse or Protegee. The guest list spanned across
artists, designers, ballerinas & actors; Mark Ronson invited his new wife
Josephine de la Baume as his muse, milliner Stephen Jones invited Mary
Katrantzou as his muse, Henry Holland invited Pixie Geldof as his muse,
celebrity photographer Lorenzo Agius invited Emilia Fox as his muse whilst
her brother, Freddie Fox chose his Guildhall drama college teacher Ken Rea
as his mentor.

Global Sales Director for Champagne Perrier-Jouet, Pierre Aymeric
Ducray, commented, "As a boutique House with a rich legacy of craftsmanship,
artistry and inspiration, we are delighted to share our celebrations with
such distinguished guests drawn from so many creative fields."

During the evening, guests were treated to some of the House's finest
cuvees, concluding with the Belle Epoque 1998 en jeroboam, with which guests
toasted the future of Champagne Perrier-Jouet.This Belle Epoque 1998 vintage
also featured in Perrier-Jouet's 'Cuvee Bi-centenaire', the world's first
legacy champagne which was displayed on the night. Featuring two magnums
housed in a commemorative case sculpted by artist Daniel Arsham, this
limited- edition concept is destined to be shared with future generations,
with the Chardonnay-driven cuvee designed to be stored in the House cellars
for up to 100 years.

After dinner an exhibition of guest portraits by Lorenzo Agius was
unveiled, featuring the VIPs along with their Mentors, Muses and Protegees.
Each portrait was accompanied by a personal tribute from the guest to their
source of inspiration along with a defining image from the past. The photo
exhibition will be converted later into a commemorative book produced by
Lorenzo as a memento for all guests.

Note to Editors:

Pictures accompanying this release are available through the PA
Photowire. They can be downloaded from
http://www.pa-mediapoint.press.net or viewed at
http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: Champagne Perrier-Jouet

Please go to http://digitalpressroom.perrier-jouet.com/ for further information or contact Helena Rea, helena@campbell-bell.com or call +44(0)207-7311499

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