International Entertainment News: Eye-C App Offers New Way to Experience Multimedia Content on iPhone and iPod Touch Using Hashtags

Eye-C App Offers New Way to Experience Multimedia Content on iPhone and iPod Touch Using Hashtags

App Lets Users Share what they are Listening to and Watching with Friends via New Twitter Integration Feature in iOS 5

PALO ALTO, Calif., Oct. 13, 2011 /PRNewswire/ -- Eyecon today announced its Eye-C app for iPhone and iPod touch now available on the App Store. The new app takes the work out of deciding what to play next. By simply attaching a familiar hashtag to music, videos and pictures, Eye-C lets users play tags by creating taglists - a new kind of dynamic playlist that expands, evolves and surprises as friends and followers interact with it. Eye-C opens the door to an entire new way of experiencing your favorite multimedia content and is a new way for artists to connect directly with fans.

Eye-C takes advantage of new features in iOS 5 including deeper integration with Twitter to publish Eye-C taglists directly into users' Twitter timelines.

Over the past few years, hashtags have emerged as a primary discovery tool for the latest news, music, artists, events and entertainment. Yet even with the reported 84 million #nowplaying tweets per day*, the multimedia experience has so far remained limited to links to content. Eye-C takes it to the next level with an elegant experience, similar to Twitter, that turns your timeline into a personal TV channel, radio station, or photo gallery.

"Twitter changed the way you engage with thoughts, links, and news you want to share - now Eye-C will change the way you engage with video, music and pictures," said Ari Birger, founder and CEO of Eye-C. "With a single unifying hashtag, Eye-C lets users bridge all those unconnected buckets to create an addictive, lean-back entertainment stream that you can easily enjoy anytime."

Eye-C allows you to play content on your iPhone or iPod touch, as well as your HDTV via AirPlay and Apple TV. Don't feel like watching a two-hour movie on your handset? Simply tap "Play on" and, utilizing AirPlay, content will be streamed to nearby screens connected to your Apple TV - transforming media consumption from a personal event to something entirely interactive and social.

"Eye-C is a new tool for both independent and established artists alike. It makes the painstaking process of connecting with fans simple and efficient," said Trevor Simpson, co-founder of World Town Records and a top-selling electronic music producer who has worked with pre-eminent artists including Lady Gaga, David Guetta, LMFAO and more. "Before Eye-C we'd update Facebook and Twitter multiple times a day, and fans had to open the links to see or hear anything. Now we just tag a new music video or recent event photos, and our followers can play it instantly."

Eye-C Features include:

-- Timeline - A total list of media interactions, giving users a great way
to discover trending videos, music and more. Filter down to your friends
or to yourself for a less random, more relevant feed
-- Play on - Play items on your iPhone or enjoy them on your TV with
AirPlay.
-- Comment or Tag - Add comments or tag songs, photos, or videos to include
them in your own taglist
-- Taglist - A taglist is a new kind of playlist formed by tagging items
with the same #word

Pricing and Availability

Eye-C is a free app that is available from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/. Visit http://eye-c.com/ios for more info.

Facebook: https://www.facebook.com/pages/Eye-C/185847951486609

About Eye-C

Founded in 2010, Eyecon is a Palo Alto, Calif. based leading provider of media experience platforms. Eye-C for Android and iPhone is the latest of Eyecon's applications for mobile devices that provides a new, more convenient and enjoyable way to find, share and play media. Download Eye-C for free, and your timeline becomes your own personal TV channel, radio station, or photo gallery. Play #music. Play #video. Play #tags.

For more information please visit http://www.eye-c.com.

Contact Eye-C

Corporate Partnerships:Alec Marshallalec@eye-c.com 408.410.4086

Press Inquiries:Maggie Qualemaggie@eye-c.com831.325.7943

SOURCE Eye-C

Eye-C

Web Site: http://eye-c.com

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