DC Brands International, Inc. Announces it Has Developed a Proposed National Media Schedule for the Fat Fighter Infomercial

DC Brands International, Inc. Announces it Has Developed a Proposed National Media Schedule for the Fat Fighter Infomercial

DENVER, Oct. 13, 2011 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (HRDN - News), today announced that with the help of its media partners it has developed a detailed and extensive proposed media plan for the airing of its Fat Fighter infomercial on a national scale.

Richard Pearce, CEO and President said, "When you look at the scope and magnitude of this proposed plan, it is clear that the infomercial will be viewed by an enormous audience when all of this media time is purchased. Its not going to air on just one just channel, but on hundreds of channels, and this national launch and proposed media saturation plan gives me great confidence that this will be well received and generate the responses we expect."

Pearce continued, "This is the concluding piece in executing our plan and achieving the goal we set out for over eight months ago. Since each and every television station that airs our infomercial will have its own unique telephone number, we will be able to analyze data from our responses so as to make sure that our media buys going forward are optimized for the best results. I can't wait to report the results from this national launch."

Consumers will be able to purchase HARD Nutrition's Fat Fighter by calling the telephone number displayed on the television channel where they see the infomercial, or online at www.fatfighterdrink.com

To view the proposed media purchase plan, with all of the anticipated markets and participating television channels, go to: http://www.hardnutrition.com/tv/media-buy.html

To view the dedicated site that consumers will be directed to for online purchases go to: www.fatfighterdrink.com

For more information on Fat Fighter, and the eight (8) additional HARD Nutrition functional beverages, and how to get them, go to www.hardnutrition.com

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to the results that are expected in executing this proposed media purchase plan and the anticipated success of a national airing of the Fat Fighter infomercial.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the optimism and expectations of Pearce for a positive acceptance and reaction of potential consumers to the Fat Fighter infomercial, and anticipated subsequent sales of HARD Nutrition Functional Beverages, our financial condition and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
wbrantley@dc-brands.com

SOURCE DC Brands International, Inc.

DC Brands International, Inc.

Web Site: http://www.hardnutrition.com

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