George Killian's Set to Pump up the Volume with Irish Red Ruckus Featuring Dropkick Murphys

George Killian's Set to Pump up the Volume with Irish Red Ruckus Featuring Dropkick Murphys

Multifaceted National Promotion Culminates with Exclusive Boston Concert

CHICAGO, Aug. 15, 2011 /PRNewswire/ -- George Killian's Irish Red and Dropkick Murphys have been making noise in the beer industry and music industry for years. Now the two are teaming together to turn that noise into a full-blown ruckus! The George Killian's Irish Red Ruckus invites legal-drinking-age consumers to raise a glass and take a shot at winning a trip to Boston, where they'll have the chance to attend an exclusive Dropkick Murphys concert Nov. 17 at the Paradise Rock Club.

In addition, Killian's has been scouring clubs and concert halls around the country to invite bands for a chance to open at the Irish Red Ruckus. Bands have been enlisting their fans, friends and family to vote for them to get to the Ruckus. Four finalists will be determined by the most votes received in Colorado, Illinois, Indiana and Michigan. A panel of judges will select the opening band, and Killian's will announce the opener on Oct. 12.

"Dropkick Murphys rock, so we're absolutely thrilled to be featuring them at the George Killian's Irish Red Ruckus," said Killian's Brand Manager Brad Johnson. "The band's unique, rockin' Celtic sound is a great fit with Killian's roots."

Known for their complex distillation of classic punk rock, Celtic folk and American rock 'n roll, the critically acclaimed Dropkick Murphys have sold more than four million albums worldwide. Their latest album, Going Out in Style, entered the Billboard 200 chart at No. 6 on March 1, 2011. It's the group's sixth consecutive studio effort to chart on The Billboard 200. Going Out of Style is Dropkick Murphys second album released on their own Born & Bred label. The album features guest appearances by Bruce Springsteen, Fat Mike of NOFX, Chris Cheney of The Living End and more.

Beginning today, people ages 21 and up can also enter the George Killian's Irish Red Ruckus sweepstakes (void in Calif.) for a chance to win two VIP tickets to the Ruckus. Now through Oct. 15, those eligible can text RUCKUS to 90464 (standard text message rates apply) or visit www.GeorgeKillians.com and complete the online entry. Ten winners will be awarded trips for two to Boston for the exclusive Nov. 17 concert, including air transportation, lodging and spending money.

For complete rules and details on how to enter, visit www.GeorgeKillians.com.

About George Killian's Irish Red

George Killian's Irish Red is an Irish lager based on an original family recipe that dates back to 1864 in Enniscorthy, Ireland. George Lett first brewed a ruby ale that later became the inspiration for George Killian's Irish Red. He used only pure spring water and the finest caramel malts roasted longer and slower to give his brew a rich red color and distinctive taste. The beer is still known for its rich amber color and thick, creamy head. More information is available at www.GeorgeKillians.com or at www.Facebook.com/GeorgeKillians.

For more information on Dropkick Murphys, please contact: Kristine Ashton-Magnuson/ASHTON-MAGNUSON MEDIA kristine@am-media.net, (818) 996-2496

SOURCE George Killian's Irish Red

George Killian's Irish Red

CONTACT: Kirby Shiffler, +1-312-377-4132, kshiffler@oco.com, or Tom Ryan, +1-312-496-2970, Thomas.Ryan2@TenthAndBlake.com, both for George Killian's Irish Red

Web Site: http://www.GeorgeKillians.com

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