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International Entertainment News

Monday, August 15, 2011

M.A.C Cosmetics Gets Into the Festival Spirit at the 2011 V Festival!

M.A.C Cosmetics Gets Into the Festival Spirit at the 2011 V Festival!

LONDON, August 15, 2011/PRNewswire/ --

M.A.C Cosmetics and the M.A.C Pro Team will be decamping to the
legendary V Festival, Hyland's Park Chelmsford, to keep a host of top
celebrities, performers and guests looking refreshed from dusk until dawn...

The M.A.C Pro Team will be on hand to provide the ultimate festival
makeup facilities for VIP guests in the coveted Virgin Media Louder Lounge
area on Saturday 20th and Sunday 21st August from 12pm - 8pm.

M.A.C Artists will also have their brushes at the ready backstage in the
festival Artists Village where they will be geared up to provide makeup and
grooming services to key talent performing over the weekend. Headline acts
include Eminem, Rihanna, Arctic Monkeys, Plan B, Ellie Goulding, Bruno Mars,
KT Tunstall, The Saturdays, The Wanted, Eliza Doolittle, Mark Ronson, the
Business Intl and the Kiser Chiefs to name a few.

Lesley Keane - M.A.C Senior Artist has provided some beauty rules for
"Festival Chic" this summer and to make sure the VIP festival goers keep
their makeup looking great come rain or shine, M.A.C will be arming guests
with Lesley's festival makeup essentials:

"The main make up obstacle I always hear backstage at festivals is 'How
do I keep my make up on and stay protected in various weather conditions?'
and 'How do I look glamorous and festival cool no matter my age?'"


Here is a step by step guide to create a popular festival look...

While a shower and hand basin is a luxury, try drenching you're skin in
M-AC Fix +, it's a water spritzer with lots of luxurious ingredients to
revitalise and rehydrate skin. While the skin is wet use a M-AC Wipe to
cleanse and exfoliate the face.

Use M-AC Complete Comfort Cream to moisturise the face really working
it into your skin. Foundation will never sit well on dry skin. After a
minute apply M-AC Prep + Prime Face Protect SPF 50 to the face. This will
aid to keep your foundation on, even out uneven skin texture and most
importantly, protect against sun damage.

M-AC Pro Longwear Foundation is best for festivals due to its
longwearing properties, allowing skin to remain fresh and natural looking.
M-AC Pro Longwear Concealer is to cover any blemishes or hide dark circles
from late nights! To set the foundation dust M-AC Prep + Prime Transparent
Finishing Powder all over the face. Bronze the skin by blending M-AC Studio
Careblend Pressed Powder in Medium Deep under the cheek bones and up to the
temples.

If you like the dewy look apply M-AC Lustre drops in Gold Rush across
you're cheekbones, or for darker skin tones try M-AC Margin Powder blush.

Apply M-AC Coffee Eye Pencil all around the inside of the eye and
smudge it outwards into the lash line with a #219 Pencil Brush. Then apply a
small amount of M-AC Paint Pot in Constructivist across the lid and into
the socket using a #224 Tapered blending brush, and then blend it underneath
the eye. Apply M-AC Wood Winked Eyeshadow over the centre of the lid to
give a high metallic sheen.

Curl the lashes and apply a generous layer of M-AC False Lash mascara
to the top and bottom lashes.

Line the lips with M-AC Oak Lip Pencil. It's a lovely nude brown tone.
Add M-AC Lush Amber Lipstick across the lips; try pressing it in with your
fingertips for a natural look.

Dean Rudd M.A.C Pro Trainer has taken inspiration from this year's
decadent Virgin Media Louder Lounge theme of Rococo, developing four
gorgeous looks to recreate on celebrity and VIP guests. The bespoke designs
include Smoke-Coco, Love Rococo, Rock-Coco as well as an intricate
thespian-inspired Golden Leaf creation, giving guests an instant festival
beauty fix with a twist of baroque glamour.

These are a few of the many options that the M.A.C Artists will be on
hand to apply - guests can be as creative as they want! M.A.C will have
twelve dedicated makeup stations in the tent where visitors can come to get
the ultimate festival beauty look!

About M.A.C Cosmetics..........

M.A.C Cosmetics is the leading brand of professional cosmetics and
continuously and actively liaises with the worlds of music, film, television
and theatre. The M.A.C Pro Team can be found on-set at photo shoots, high
profile celebrity events and behind the scenes at fashion shows throughout
the world.

About V Festival..........

V Festival takes place 20th - 21st August at Hylands Park, Chelmsford,
Essex and Weston Park, Staffordshire. For more information check out -
http://www.vfestival.com. V Festival is now in its 16th year and was the
first UK festival to operate over two days and swap line-ups overnight.
Artists who have performed include The Killers, Kylie, Foo Fighters, Blur,
Oasis, Kings of Leon and Radiohead

Source: M.A.C Cosmetics

For further information on M.A.C at V Festival please contact: Ruth Wiles, t: +44(0)870-034-6858, e: rwiles@mac-cosmetics.co.uk; Jane Walsh, t: +44(0)870-034-6514, e: jwalsh@mac-cosmetics.co.uk; Anaïs Roc, t: +44(0)870-064-6554, e: aroc@mac-cosmetics.co.uk; Ann Harrison, t: +44(0)870-034-6898, e: anharrison@mac-cosmetics.co.uk


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