Get in on the Rio Movie Craze

Get in on the Rio Movie Craze

COLLEGEDALE, Tenn., Aug. 15, 2011 /PRNewswire/ -- Twentieth Century Fox Home Entertainment's animated movie, Rio, set home entertainment industry records as the biggest-selling family title ever for an August release. Now Little Debbie fans can get in on the excitement.

(Photo: http://photos.prnewswire.com/prnh/20110815/AT52142 )

Visit www.LittleDebbie.com for a chance to win these prizes now through Sept. 30, 2011:

-- Grand Prize: Rio Home Entertainment Package (1 LG 42" LED LCD HDTV, Sony
Internet Connectable Wi-Fi Ready Blu-ray Disc Player and artwork from
the movie Rio signed by director Carlos Saldanha. ARV: $1,950.
-- Twelve Weekly First Prizes: (Sony Internet Connectable Wi-Fi Ready
Blu-ray Disc Player. ARV $140/each.
-- Thirty-six Weekly Second Prizes: (Three awarded each week) Rio body
board, beach ball, stationery set and one Rio plush character. ARV:
$66/each.

Rio broke Blu-ray and DVD sales records with 2.5 million units sold in the first six days. Little Debbie, America's No. 1 selling snack cake made by the McKee Foods family bakery, is going all-out to let consumers know about the giveaway:

-- Little Debbie/Rio displays in 6,000 supermarkets across the country.
-- Some stores are even offering free Little Debbie products with the
purchase of the Rio Blu-ray or DVD.
-- TV commercials and social media support on Facebook and Twitter.
-- Six million boxes of Little Debbie Oatmeal Creme Pies -- Little Debbie's
most popular snack -- will let consumers know about the home video and
the giveaway.

Rio is about a misfit macaw named Blu (voice of Jesse Eisenberg), who heads to Rio de Janeiro, embarks on a magnificent journey and makes some loyal new friends in an animated adventure for the entire family. Rio also features the voices of Anne Hathaway, Jamie Fox, George Lopez, Tracy Morgan and will.i.am. The film grossed $473 million worldwide. More about Rio: http://bit.ly/q4rUFF.

The Little Debbie Brand

McKee Foods' Little Debbie brand is America's No. 1 selling snack cake. More than 150 billion Little Debbie® Snacks have been sold since 1960 in the United States, Canada, Mexico, Puerto Rico and on U.S. military bases worldwide.

Every week Little Debbie® Snacks are delivered from our bakeries to your communities -- that's why they're so fresh. Local independent distributors, who are members of your communities, ensure that the freshest products are available in your stores. In fact, you will find our quality pledge and our guaranteed fresh date on every package.

The person who inspired the Little Debbie image often featured on product packages was the granddaughter of O.D. and Ruth McKee, the founders of McKee Foods, a family bakery. That little girl, now Debbie McKee-Fowler, is an executive vice president with McKee Foods and serves on its board of directors.

Visit LittleDebbie.com for more information. You can also find us on Facebook and Twitter.

McKee Foods

McKee Foods, a family bakery with annual sales of more than $1 billion, is a privately held company based in Collegedale, Tenn. The McKee Foods story began during the height of the Great Depression when founder O.D. McKee began selling 5-cent snack cakes from the back of his car. Soon after, he and his wife, Ruth, bought a small, failing bakery, using the family car as collateral. Today, the company employs more than 6,000 people in Collegedale, Tenn.; Gentry, Ark.; Stuarts Draft, Va.; and Kingman, Ariz. It creates and produces Little Debbie® Snacks, Sunbelt® snacks & cereals, Heartland® and Fieldstone(TM) Bakery food products. Visit mckeefoods.com for more information.

Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

SOURCE Little Debbie

Photo:http://photos.prnewswire.com/prnh/20110815/AT52142
http://photoarchive.ap.org/
Little Debbie

CONTACT: Luckie Strategic PR Media Contact: Brian Pia, +1-205-877-9870, brian.pia@luckie.com; McKee Foods Media Contact: Mike Gloekler, +1-423-238-7111 ext. 22440, Mike.Gloekler@mckee.com

Web Site: http://www.LittleDebbie.com

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