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Wednesday, June 01, 2011

YANGAROO HITS IMPORTANT ADVERTISING NETWORK MILESTONES VIA INNOVATIVE AND EFFICIENT TECHNOLOGY

YANGAROO HITS IMPORTANT ADVERTISING NETWORK MILESTONES VIA INNOVATIVE AND EFFICIENT TECHNOLOGY

First Customers on Board Resulting in Rapid Adoption by Over 1000 U.S.
Broadcasters


TORONTO, June 1, 2011 /PRNewswire/ - YANGAROO Inc., (TSX-V: YOO) (OTCBB: YOOIF) the industry's leading secure digital
media distribution company, has launched its U.S. Advertising Division
with key agencies on board for the delivery of their clients'
television commercial spots. YANGAROO's patented Digital Media
Distribution System (DMDS), led by veteran broadcast and advertising
industry executive Karen Dealy, enables advertisers to send high
quality SD and HD video spots to television broadcasters digitally via
the Internet, helping both the advertising and broadcast industries
transition to more efficient digital workflows.

DMDS offers advertisers and their brands an efficient and cost effective
means to distribute campaigns in both SD and HD formats throughout the
broadcast marketplace. YANGAROO's patented Digital Media Distribution
System (DMDS) is cloud-based and requires no dedicated hardware.

YANGAROO's DMDS Advertising network continues rapid growth as it has
expanded to over 1000 leading US broadcast destinations.  Advertisers
and their agencies can now send content securely and immediately to
networks and broadcast groups including the ESPN Network Group,
Discovery Networks, MTV/Viacom Network Group, ABC Television Group,
Belo Television, CBS Networks and the CBS Station Group, Fox Television
Stations, Hearst Argyle Television Group, Sinclair Broadcasting and the
Tribune Broadcasting Company. The rapid rate of adoption is a result of
the streamlined and effective integration of the DMDS technology
solution.

Charter clients include New York based Horizon Media, and Los Angeles
based The Gary Group. Horizon clients Golden Corral and David's Bridal
are among the first to have utilized the DMDS platform with others
expected to follow. The Gary Group expects to begin delivering SD and
HD television spots in June.

"The DMDS Advertising technology is a digital delivery platform that
improves operating efficiencies, particularly with regard to HD spots,
deliveries of which are growing at a tremendous pace," said Steve
Faske, Senior V.P. Managing Director Business Affairs, at Horizon
Media. "In addition to being a 'green' solution, DMDS offers a fast and
easy way for members of our traffic team to manage flight schedules and
traffic instructions."

"We have worked closely with YANGAROO as they have developed this
industry leading technology," said Dick Gary, Chairman, The Gary Group.
"We can save our clients time and money while making our own operation
more efficient and effective."

"The DMDS implementation was easier than other content delivery systems
that we work with. In fact, I was able to install, configure and test
from over two thousand miles away for a facility that I manage remotely
without any direct human intervention," said Scott Nielson, Four Points
Media Engineering, KUTV / KUSG / WLWC / WTVX / WTCN / WWHB. "In my
opinion, the YANGAROO DMDS system is a more complete and functional
content delivery system than many of the other new players in this
market space."

"With our success in helping the music and broadcast industries move to
digital workflows for music and music video delivery, we saw a major
opportunity to expand our business model to do the same for the
advertising industry, particularly when we looked at the HD video
content workflow and pricing models of the dominant players," said
Karen Dealy, President, U.S. Advertising Operations. "With the shift to
HD and the increased need for greater efficiency on tighter budgets,
the time is right for DMDS Advertising."


About YANGAROO:


YANGAROO's patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital delivery solution for the music and
advertising industries. DMDS replaces the physical distribution of
audio and video content for music, music videos, and advertising to
television, radio, media, retailers, and other authorized recipients
with more accountable, effective, and far less costly digital delivery
of broadcast quality media via the Internet. The DMDS Awards platform
powers the world's major music industry awards shows.

Named one of Canada's Top 100 Tech Companies for 2009 by Canadian
Business, YANGAROO has offices in Toronto, New York, Los Angeles, and
Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the
symbol YOO and in the U.S. under OTCBB: YOOIF. For further information,
please contact Scott Wambolt at 416-534-0607 ext.111 or visit www.yangaroo.com.


The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially
from actual future events or results. Such forward-looking statements
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. The TSX Venture Exchange does
not accept responsibility for the adequacy or accuracy of this release.

SOURCE YANGAROO Inc.

YANGAROO Inc.

CONTACT: Contact for YANGAROO: Karen Dealy
karen.dealy@yangaroo.com


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