Rentrak Signs Multi-Year Contract With Media World

Rentrak Signs Multi-Year Contract With Media World

--Rentrak's TV Ratings Database of Millions of Households will Help with the Network's Ad Sales Efforts--

PORTLAND, Ore., June 1, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a long-term TV Essentials contract with Media World, a subsidiary of Imagina U.S. which is a pioneer production company in the U.S. Hispanic TV industry. The TV Essentials contract will cover four of Media World's networks including Centroamerica TV, Pasiones TV, Teleamazonas and TV Dominicana.

"Media World is excited to finally have a measurement service that can accurately reflect the viewership of our unique network offerings. Rentrak's measurement of the entire Hispanic media market will better serve the advertisers trying to reach this disparate and growing TV viewing audience," said Marta Turon, vice president of Television Networks, Media World.

"Rentrak's TV database of millions of households shows a granularity and stability that has previously not been available in the market place. As Media World ramps up their ad sales efforts to major advertisers, they need Rentrak's reliable currency that can accurately measure their niche network offerings," said Carol Hinnant, senior vice president of National Network Sales, Advanced Media and Information (AMI) division at Rentrak.

Rentrak's TV Essentials is the television ratings database currency that provides daily measurement of all networks at a granular level in all 210 media markets nationwide. The service incorporates data from over 18 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation

Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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About Media World

Media World, is a company belonging to the audiovisual production group Imagina U.S. Media World has an extensive and successful track record in launching television channels, with direct access for primary programming and infrastructure with the latest technology. For more information visit: www.imaginaus.com.

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.imaginaus.com

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