Fashion & Entertainment Celebrities Discuss Plan to Rescue Marilyn Monroe's White Dress from 'The Seven Year Itch' and Place it on Permanent Display in New York City

Fashion & Entertainment Celebrities Discuss Plan to Rescue Marilyn Monroe's White Dress from 'The Seven Year Itch' and Place it on Permanent Display in New York City

NEW YORK, May 31, 2011 /PRNewswire/ --

WHO

Members and celebrity supporters of the Save-The-Dress Campaign, including:

-- Andrew Hansford, Curator of the Travilla Estate (Marilyn Monroe's
costumer) & author of 'Dressing Marilyn'
-- Darlene Newman, CEO of inQuicity & Executive Director of Save-The-Dress
Campaign
-- Liza St. John, Actress & Model who portrayed Marilyn Monroe on stage and
in film
-- Kate Shindle, Miss America (1998) & actress from stage, television and
film
-- Claire Buffie, Miss New York (current)
-- Alyse Zwick, Actress, TV host & former Miss New York (2009)

WHAT

During filming and publicity shots for The Seven Year Itch, Marilyn Monroe stood atop a NYC subway grate wearing a pleated white dress designed by the legendary William Travilla. A rush of air from a passing subway train below kicked up the dress and launched both the garment and its wearer to super-stardom. The image remains one of Hollywood's most memorable film moments.

This iconic dress is scheduled to be auctioned on June 18th. Its uncertain future and enormous historical importance has sparked widespread concern that it could be acquired by a private collector, never to be seen again.

Save-The-Dress has brought together noted personalities and organizations from the worlds of fashion, film and the arts to rescue the garment and place it on permanent display in New York City; the city in which the dress and Marilyn Monroe achieved iconic status in American popular culture.

The press conference will introduce key members and supporters of the Save-The-Dress Campaign and detail strategic components of its plan to rescue, preserve and ensure public access to the dress.

WHEN

Wednesday, June 1, 2011 at 2:00 PM

WHERE

Front of 590 Lexington Avenue, between 51st & 52nd Streets (Location is the actual site of NYC subway grate on which Marilyn Monroe stood during filming & iconic publicity shots for The Seven Year Itch.)

MEDIA INTERVIEWS

To schedule media interviews after the event, please contact Scott Trent at 212-946-1293.

Save-The-Dress is a first-of-its-kind campaign leveraging crowdsourcing and social media to raise funds to rescue Marilyn Monroe's legendary white dress, which is scheduled to be auctioned in June 2011. If successful, the dress will become the focal point of a multi-city nationwide tour, before it is placed on permanent display in New York. Save-The-Dress is sponsored by NYC-based inQuicity. For more information, visit www.SaveTheDress.org.

Contact: Scott TrentTelephone: 212-946-1293E-mail: press@inquicity.comwww.SaveTheDress.org

SOURCE Save-The-Dress

Save-The-Dress

Web Site: http://www.SaveTheDress.org

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