Intel Unveils Chinese Bloggers as Stars of Global Campaign

Intel Unveils Chinese Bloggers as Stars of Global Campaign

Amsterdam Worldwide Produces 'Kitty & Lala' for Intel's Visual Life Series

AMSTERDAM, June 1, 2011/PRNewswire/ -- Santa Clara-based Intel Corporation is launching 'Kitty &
Lala' this week, the second in a series of blogger profile films created by
international marketing communications agency, Amsterdam Worldwide.

'Kitty & Lala' will premiere in the USA later this week at
http://www.intel.com/visuallife, prior to a global rollout through social
media and at experiential events.

Produced in Beijing and Hangzhou, 'Kitty & Lala' is part of
Intel's Visual Life campaign to promote the new 2nd Generation Intel Core(TM)
Processor family. The film illustrates the critical role technology plays in
everyday visual life, through the eyes of two pioneering Chinese wedding
photographers - Kitty and Lala - who also run one of the most popular blogs
in China.

'Kitty & Lala' is a beautiful portrait of contemporary China,
capturing how technology enriches Kitty and Lala's innovative images - a
fusion of conceptual art and commercial photography.

Some of the most notable work from their studio, called 80
Impression, features in the film, including a kitsch fairytale shoot and a
tongue-in-cheek portrait of football-fan newlyweds posing in tracksuits.
'Kitty & Lala' also explores how the post-1980s generation in China combine
respect for their traditional cultural heritage with individuality and
creativity.

The concept and production is by Amsterdam Worldwide and Brian
Elliott, its founder and chief executive, said: "Within the space of 20 years
China has a generation of young adults with disposable incomes and an
expansive view of the world thanks to technology. Kitty and Lala exemplify
this new visual generation. Their story is a natural fit with Intel's
campaign."

The team behind the film includes director Qiao Li, an
award-winning Beijing-based Australian filmmaker, who has produced work for
Nike, Samsung, Lexus, and Unicef. Sun Media - one of China's foremost media
and production companies - oversaw production, while local production unit,
The Bag Ladies, shot and delivered the film.

Amsterdam Worldwide unveiled Intel's first blogger film, 'The
Sartorialist', in January 2011. 'The Sartorialist' documented the work of
blogger and photographer Scott Schuman, and has been watched by nearly one
million people online.

Several new Visual Life films are in currently in development
and will premiere later this year.

http://kl80en.awwurl.com/

Source: Amsterdam Worldwide

For more information contact Dave Barton or Mark Terry-Lush at Renegade Media +44(0)1452-760147 or email aww@renegademedia.net

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Profile: intent