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Tuesday, June 14, 2011

Outdoor Channel HD Reaches Milestone of 10 Million Homes

Outdoor Channel HD Reaches Milestone of 10 Million Homes

America's Leader in Outdoor TV Launches in HD on Nearly 200 New Cable Systems in 2011

Latest HD Launches on Charter Communications and Cox Communications in Nevada and Nebraska

CHICAGO, June 14, 2011 /PRNewswire/ -- NCTA's The Cable Show 2011 - Outdoor Channel, America's Leader in Outdoor TV, today announced the network's high definition (HD) channel, Outdoor Channel HD, now reaches more than 10 million homes across the U.S., a significant milestone since the launch of the HD service only three years ago. This latest achievement demonstrates Outdoor Channel's ongoing appeal and growth, representing a 34 percent year-over-year increase in the network's HD service.

"Outdoor Channel HD continues to gain momentum with both cable systems and viewers across the country, and following our latest HD launches, 45 percent of cable homes that receive Outdoor Channel now have access to our programming in this incredibly clear and dynamic format," said Tom Hornish, Chief Operating Officer, Outdoor Channel. "We were the first and only full-time network in the outdoor genre to broadcast in 100 percent native HD starting last year. Thanks to the stunning shows resulting from producing in native HD, our high quality programming, featuring the industry's most popular talent on heart-pounding adventures, makes viewers feel like they are in the center of the action."

Since January 2011, Outdoor Channel HD has launched on 198 new cable systems, including Time Warner Cable, Comcast, Cox Communications, Verizon FiOS, Knology, Suddenlink Communications and Midcontinent Communications, among others. Notable markets include: Detroit, MI; Minneapolis, MN; Las Vegas, NV; Tulsa, OK; Fort Meyers, FL; and Sioux Falls, SD.

"Since the launch of Outdoor Channel HD, we have continued to look for new opportunities to present our content in the crystal-clear clarity that brings our entertainment to life," said Randy Brown, Executive Vice President, Affiliate Sales & Marketing, Outdoor Channel. "Outdoor Channel HD is now available in many more markets than just one year ago, offering viewers a complete spectrum of compelling, informative entertainment on everything that embodies the true outdoor lifestyle."

Most recently, Outdoor Channel HD launched on Charter Communications' system in the Reno market as part of the Sports Tier. Moreover, the high definition channel was introduced on Cox Communications' systems in Las Vegas and Omaha as part of the Digital Plus Pak. Both cable providers also carry Outdoor Channel in SD.

Attendees of the National Cable & Telecommunications Association's (NCTA) The Cable Show can learn more about the network's HD distribution gains by stopping by booth #1215 on the McCormick Place Convention Center exhibit floor.

For more information about how to find Outdoor Channel HD in your area, please visit http://outdoorchannel.com/ChannelFinder.aspx.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc.

CONTACT: Company, Tom Hornish, Chief Operating Officer, +1-951-699-6991, ext. 104, thornish@outdoorchannel.com, or Media, Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com


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