Rentrak Premieres Enhanced Version of OnDemand Essentials

Rentrak Premieres Enhanced Version of OnDemand Essentials

--As the Video-On-Demand Industry has been Redefined, Rentrak Evolves Its Leading Ratings and Analytics Service--

PORTLAND, Ore., June 14, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced the official release of a new version of OnDemand Essentials, the leading video-on-demand audience measurement service. The first series of new reports are available now and includes cross platform reporting, geo-demographic segments, and an enhanced user interface. Additional reports and features will continue to be introduced throughout the remainder of the year.

Built on the DNA of managing census-level data from over 90 million televisions and 100% of the top-30 operators, Rentrak's OnDemand Essentials is being redesigned into a multi-screen measurement system in order to capture the rapid growth of on-demand content distribution across multiple delivery channels including pay TV (cable, telco, satellite); Internet (streaming and downloaded); and over-the-top and mobile platforms.

For the first time, providers can go beyond the performance of on-demand content and actually begin to understand the makeup of their audience through the combination of geographic usage data with demographic segments such as ethnicity, household income and education level.

With streamlined reports and greater flexibility, users can more easily obtain key information for networks and titles by generating usage metrics, trending data over time (daily, weekly and monthly intervals), and breaking out performance across markets and operators. The new version of OnDemand Essentials also applies traditional TV measurements such as ratings, average audience, reach, and household metrics to on-demand content; enabling providers to leverage this highly targeted distribution model to increase the overall value of their traditional TV business.

"Rentrak is excited to introduce the next generation of measurement tools as the video-on-demand industry is being redefined by emerging platforms and distribution models. New devices and services are making it easier than ever to consume video everywhere and viewing habits are evolving quickly, creating new challenges in managing content. Only Rentrak provides the essential tools and intelligence to fully monetize this powerful platform, regardless of how content is viewed," said Cathy Hetzel, corporate president and president of the AMI division at Rentrak.

Rentrak will premiere its next generation OnDemand Essentials service during The Cable Show at booth #105 from June 14 through June 16 in Chicago. To schedule a media appointment, please contact Amanda Bialek at 310-854-8151 or abialek@rogersandcowan.com.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

Rentrak Corporation

Web Site: http://www.rentrak.com

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