Muzak and A?ropostale Design a New Custom Sound

Muzak and Aéropostale Design a New Custom Sound

FORT MILL, South Carolina, June 14, 2011/PRNewswire/ --

- Touch, Muzak's In-Store Agency, Collaborates to Define Customer
Experience for Teen Retailer's Time Square Location

Muzak, a Mood Media company and the leader in sensory branding services
for business in North America, has partnered with Aéropostale, the
specialty retailer of casual apparel and accessories, to provide custom
soundtracks at over 1,000 store locations in the United States and Canada.
Muzak helped create a new audio identity for Aéropostale and its sister
chain P.S. from Aéropostale that fosters a sense of belonging and comfort
while adding relevance to the brand.

Muzak was awarded the contract after designing a unique in-store audio
identity and custom music soundtrack for Aéropostale's Times Square
location. Recognizable as the former home of MTV's Total Request Live,
Aéropostale in Times Square covers over 18,000 square feet and occupies two
floors overlooking New York City's Broadway. Touch, Muzak's experience
design and sensory branding agency, created three distinct programs for each
of three specialty rooms within the store, all of which live harmoniously
under one roof and appeal to the broad and international audience that Times
Square attracts.

"We could not be more thrilled with the results at our Times Square
location," said Jay Eaton, Vice President of Operations for Aéropostale.
"The atmosphere Muzak created received rave reviews from our customers. We
are looking forward to working with Muzak to expand this new audio identity
across all our stores."

"We are very pleased to be able to extend our partnership with
Aéropostale," said Lorne Abony, Chief Executive Officer and Chairman of
Mood Media Corporation. "Aéropostale succeeds by creating a lifestyle brand
for its customers, and that is precisely the kind of relationship that our
sensory branding solutions are designed to enhance."

About Aéropostale, Inc.

Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel
and accessories, principally targeting 14 to 17 year-old young women and men
through its Aéropostale(R) stores and 7 to 12 year-old kids through its
P.S. from Aéropostale(TM) stores. The Company provides customers with a
focused selection of high-quality, active-oriented, fashion and fashion
basic merchandise at compelling values. Aéropostale(R) maintains control
over its proprietary brands by designing, sourcing, marketing and selling
all of its own merchandise. Aéropostale(R) products can only be purchased
in its Aéropostale stores and online at http://www.Aropostale.com
[http://www.aeropostale.com ]. P.S. from Aéropostale(TM) products can be
purchased in P.S. from Aéropostale(TM) stores and online at
http://www.ps4u.com. The Company currently operates 914 Aéropostale stores in
49 states and Puerto Rico, 60 Aéropostale stores in Canada and 57 P.S. from
Aéropostale stores in 16 states.

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media specialist
that uses a mix of music, visual and scent media to help its clients
communicate with consumers with a view to driving incremental sales at the
point-of-purchase. Operating through its two principal divisions, In-Store
Media and Retail Point-of-Purchase, Mood Media Corporation works with over
470,000 commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.

Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850 U.S.
and international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to health spas;
and food retail, including restaurants, bars, quick-serve and fast casual
dining.

For further information:

For more information on Mood Media Corporation visit
http://www.moodmedia.com or contact:

Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com

(MM.)

Source: Mood Media Corporation

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