TargetCast tcm hosts Wednesday Advertising Week Session: 'Evolution or Extinction: How Will Print and Radio Make the Transition to Digital?'

TargetCast tcm hosts Wednesday Advertising Week Session: 'Evolution or Extinction: How Will Print and Radio Make the Transition to Digital?'

NEW YORK, Sept. 28 /PRNewswire/ -- Experts in the magazine, newspaper and radio industries will gather Wednesday to discuss the future and viability of their media in "Evolution or Extinction: How Will Print and Radio Make the Transition to Digital?" hosted by leading independent media agency TargetCast tcm (www.targetcast.com) during Advertising Week. The three-part discussion will take place from 9:00 a.m. - 12:00 p.m. on September 29th, 2010 at The Paley Center for Media.

"Consumers are continuing to take advantage of the great benefits of new media," said TargetCast tcm's Chairman & CEO Steve Farella. "But traditional media informs and entertains superbly, so consumers are still embracing their favorite magazines, newspapers and radio programs."

The three sessions include the following panelists:

-- Magazines: Josh Quittner, Editor-at-Large, Time Inc.; Diane Newman,
Executive Vice President/Group Publishing Director, American Media,
Inc.; Robin Domeniconi, Senior Vice President, Chief Brand Officer, The
Elle Group; and Ed Baig, Personal Tech Columnist, USA Today.

-- Newspapers: Joyce Jenereaux, Executive Vice President, Detroit Media
Partnership; Jason Klein, President & CEO, Newspaper National Network;
Michael Rooney, Chief Revenue Officer, The Wall Street Journal; and Mike
Hughes, President, Co-Creative Director, The Martin Agency.

-- Radio: Charlie Rahilly, President, National Advertiser Platforms, Clear
Channel Radio; Jeff Haley, President & CEO, Radio Advertising Bureau
(RAB); Michael Weiss, President, Sales, CBS Radio; and Lee Nadler, Chief
Marketing Officer, eMusic.

"We are thrilled to be hosting again at Advertising Week as our panelists uncover new insights about how consumers are interacting with traditional media," said Audrey Siegel, President, Director of Client Services at TargetCast tcm.

Following Advertising Week, TargetCast tcm will release its second annual Consumer Trend Report - a national study of consumer media habits.

About TargetCast tcm

TargetCast tcm is a leading full-service, independent media agency providing total communications management to strong independent brands, including hotels.com, Expedia.com, New York Life, eMusic and 1-800-FLOWERS.COM. Founded by industry executives Steve Farella and Audrey Siegel, TargetCast tcm is based in New York and ranked among the fastest-growing private companies in the U.S. by Inc.Magazine. For more information, visit www.targetcast.com.

SOURCE TargetCast tcm

TargetCast tcm

CONTACT: Joann Wardrip, DiGennaro Communications, +1-212-966-9525, joann@digennaroNY.com

Web Site: http://www.targetcast.com

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