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Tuesday, September 28, 2010

Hamilton Khaki Team Earth Collection

Hamilton Khaki Team Earth Collection

Harrison Ford and Hamilton create new watches in support of Team Earth's timely call to action on pressing environmental issues

WEEHAWKEN, N.J., Sept. 28 /PRNewswire/ -- The new Hamilton Khaki Team Earth Collection, designed in collaboration with Harrison Ford, is geared toward supporting a Conservation International (CI) convened coalition called Team Earth. Created as a platform to address some of the most pressing environmental issues of our day, Team Earth is committed to catalyzing personal and collective action to protect the environment via the connective power of the worldwide web. Under the motto, "It's time to DO", a significant portion of the proceeds generated by the new watch will go toward Team Earth's global call to address five key issues, beginning with climate change and moving on to water, food, health and waste.

(Photo: http://photos.prnewswire.com/prnh/20100928/NY72497)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100928/NY72497)

To do MORE

The Team Earth initiative aims to inspire individuals everywhere to do more to protect the future of the planet and less to threaten it. Harrison Ford has been on the board of directors of CI for 18 years. The Hamilton Khaki Team Earth Collection is the second series of watches created in collaboration with the American actor to benefit the work of the organization. Launched in 2008, the Hamilton Khaki Conservation Collection was extremely popular and the funds raised were able to contribute to some major conservation breakthroughs driven by CI. These have included the protection of 36,000 hectares of critical coastal land in South Africa and 2.6 million hectares in Namibia's Sperrgebiet National Park, as well as the creation of important protected marine areas in Brazil and Equator. Harrison Ford explains, "I am proud to serve Conservation International as a campaigner. The first collection we created together with Hamilton proved a success. And Hamilton, by supporting CI's mission, is helping to achieve major conservation outcomes." Hamilton is looking forward to making a difference by supporting Team Earth's efforts to encourage people everywhere to take care of their environment.

Less is more

Inspired by the Team Earth drive to encourage everyone to use less energy, the Hamilton Khaki Team Earth Collection contains simple design elements. Easily visible khaki-colored numbering stands out against the black background of the dial. Green and brown leather straps allude to the power of Nature, while a stainless steel alternative expresses durability. A Swiss-made automatic movement ETA 2824 and resistance to magnetic fields echo the theme of longevity and sustainability. The case back is closed, engraved with the words, "It's time to DO", and signed by Harrison Ford, a timely reminder to all wearers, all of the time.

TEAM EARTH

Announced in September of 2009, Team Earth couples the power of Conservation International's cross-sector partnerships and the credibility of science with mechanisms to inspire and enable individual behavioural change. Uniting businesses, non-profits, scientists, educators, individuals and children around collective action, Team Earth focuses on five core issues: climate waste, water, food and health. www.teamearth.com

Hamilton was founded in 1892 in Lancaster, Pennsylvania, USA. Hamilton watches combine the American spirit with the unrivalled precision of the latest Swiss movements and technologies. Known for its innovative design, Hamilton has a strong foothold in Hollywood, with products appearing in over 350 films. The brand also boasts a strong aviation heritage. Hamilton is a member of the Swatch group, the largest watch manufacturer and distributor in the world with 160 production sites in Switzerland.

www.hamiltonwatch.com - www.facebook.com/hamiltonwatch - www.twitter.com/hamiltonwatch


FACT BOX
Khaki Team Earth

Size 42 mm
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Material Stainless steel
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Dial Colour Black
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Attachments Brown or green leather / Stainless steel
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Movement Automatic 2824
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Crystal Sapphire
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Water resistance 100 meters
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SOURCE Hamilton

Photo:http://www.newscom.com/cgi-bin/prnh/20100928/NY72497
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20100928/NY72497
http://photoarchive.ap.org/
Hamilton

CONTACT: Denise Carballo, Denise.carballo@swatchgroup.com, +1-201-271-4610

Web Site: http://www.teamearth.com


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