Rentrak Inks Deal With New On-Demand Network, Right Network

Rentrak Inks Deal With New On-Demand Network, Right Network

--OnDemand Essentials(TM) is the Recognized Industry Currency for Video-On-Demand--

PORTLAND, Ore., Sept. 9 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that it has signed a contract to provide usage data to the newly formed on-demand network, Right Network. The agreement provides Right Network access to Rentrak's OnDemand Essentials service which is the recognized industry leader for video-on-demand (VOD) measurement and the currency for ad supported, free-on-demand (FOD) networks.

"The VOD platform remains a high-growth area for video entertainment and as new networks are created to meet the demands of the industry, Rentrak will continue to provide the most detailed view of the VOD landscape as the industry's trusted VOD currency," said Carol Hinnant, senior vice president of National Network Sales, Advanced Media and Information (AMI) division at Rentrak.

"As we launch Right Network, we recognize as a new offering it is critical to have timely and detailed usage data to understand how viewers are interacting with our programming content and how that consumption will be translated into our ad sales efforts," said Kevin McFeeley, president and COO of Right Network. "Rentrak's OnDemand Essentials is the industry measurement currency for video-on-demand and subscribing to the service was a 'must' for our company."

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing 80 million set-top boxes from 38 MSOs and 100% of the top-25 operators offering video-on-demand with their extensive on-demand data being used by more than 150 network and studio clients.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on-demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

About RightNetwork

Right On Demand, LLC, d.b.a. RightNetwork is America's first multi-platform entertainment company with a right-minded perspective. Available on a worldwide-basis at www.rightnetwork.com. RightNetwork launches in North America in Summer 2010 and offers original and acquired entertainment programming. The network continues to broaden its national roster of multi-system operator (MSO) agreements, bringing the elusive 18-34, tech-savvy male demographic back to television and driving demand for additional digital services offered by MSOs. For more information, visit www.rightnetwork.com.

Contacts for Rentrak Corporation:
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Sallie Olmsted / Amanda Bialek
Phone: 310-854-8124 / 310-854-8151
Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Contact for Right Network:
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Annie Heckenberger
Phone: 267.402.1430
Email: aheckenberger@redtettemer.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com;
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com; both for
Rentrak Corporation; or Annie Heckenberger, +1-267-402-1430,
aheckenberger@redtettemer.com, for Right Network

Web Site: http://www.rentrak.com/
http://www.rightnetwork.com/

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