Sky Deutschland iPad Application Powered by Irdeto

Sky Deutschland iPad Application Powered by Irdeto

AMSTERDAM, September 9, 2010/PRNewswire/ --

- First ever Video on Demand iPad application enables access to live
streaming sport content

Irdeto, the global leader in securing and delivering premium content and
digital assets, today announces that Irdeto's Broadband solution for content
management and distribution is at the core of the recently launched Sky
Deutschland Video on Demand (VoD) iPad application. The application was
custom built for Sky Deutschland by reply/syskoplan AG.

The VoD iPad application, which enables consumers to access live
streaming of the latest sport events, such as the FIFA World Cup 2010, as
well as access to news and sports clips, was developed by reply/syskoplan AG
in partnership with bitmama, Irdeto (VoD), Plazamedia (Ingest) and Akamai
(CDN). The highly complex solution is based on open standards and went from
design to delivery in just ten weeks.

Marcello Maggioni, Senior Vice President Customer Group at Sky
Deutschland: "The Sky Sport application for the iPad is a corner stone of our
brilliant innovation roadmap. I firmly believe that providing even sharper
cutting edge to our offer to subscribers, even beyond the TV screen, is a
great way to increase our already outstanding customer satisfaction and make
Sky even more attractive to all future customers"

David Canellos, SVP Sales and Marketing at Irdeto, said: "Applications
for mobile devices, such as the one built for Sky Deutschland, help operators
to meet consumers' demands to be able to access any content, at any time, on
any device. Irdeto is helping operators to address this new environment that
we call Media 3.0. Meeting this challenge will help Pay TV operators to
retain and attract new customers."

Irdeto's Broadband solution for media allows content owners and
distributors to enhance, organize and publish their content to a wide variety
of digital platforms in a highly scalable and automated way. Irdeto's
solutions can be tailored to a customer's requirements in a short space of
time, helping make it possible to develop the app expeditiously.

Key features of Irdeto's Broadband solution used in the development of
the iPad application include metadata control and enhancement, which allows
metadata to be quality-controlled and enhanced with additional information
such as keyword tags, cast lists, genre information or additional language
translations and video editing and segmentation, enabling customers to
segment longer videos into shorter sections using the simple "top and tail"
functionality using an intuitive interface. Its customizable interface was
tailored to address the precise workflow requirements for the application and
the ability to search APIs to retrieve and display relevant content enables
consumers to retrieve and display relevant content from third party websites.

The application has received positive feedback on iTunes, including
feedback that it makes Sky Deutschland an even more compelling service
provider than before.

Irdeto

Irdeto is the most innovative software security and media technology
company in the world. Through its diversified, renewable security, and
monetization technologies, the company allows new forms of distribution for
broadcast /broadband/mobile entertainment, and for the world's most popular
app, e-stores and consumer devices. Co-headquartered in Amsterdam and
Beijing, Irdeto employs more than 800 people in 25 locations around the
world. It is a subsidiary of multinational media group Naspers (JSE: NPN).

reply/syskoplan AG

"Passion for IT": This has been the driving force behind syskoplan for
the past 25 years. The companies in the syskoplan Group develop and implement
innovative IT solutions based on adaptable and agile IT platforms and
extended with customer-specific components. The benefits for the customers of
the syskoplan Group are numerous: They receive high performance, flexible and
efficient IT. These solutions tailored specifically to the needs of the
customer enable them to stand out in the market thereby creating sustainable
competitive advantages.

As a network of specialized companies, the syskoplan Group combines the
performance of a large corporation with the agility and flexibility of small
units. Common values are at the core of all business behavior in the
syskoplan Group. These values are the foundation of the successful work we do
for our customers. Approximately 420 employees generated a sales revenue of
55.0 million Euros in fiscal year 2009. At the center of the Group is
syskoplan AG, founded in 1983 and listed on the Frankfurt stock exchange
since November 2000.

The integration of the syskoplan Group into the international network of
their main shareholder Reply S.p.A. ensures access to the know-how of
approximately 3,000 IT experts. Reply focuses on developing and implementing
solutions based on new communication channels and digital media.

Source: Irdeto

Natasha Holloway, +44-020-8811-2144, or natasha.holloway@racepointgroup.com, for Irdeto

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